Director of Marketing

Playcore - Charleston, SC

Full-time - Director

Charleston, SC

Machinery Manufacturing

About the position

The Director of Marketing at PlayCore will play a pivotal role in shaping the marketing strategy and execution for the company. This position is responsible for managing strategic market analysis, lead generation, trade show execution, and content creation aimed at engaging customer prospects. The Director will work closely with the sales team to implement a lead generation-focused communications strategy and content plan. This includes a variety of marketing channels such as blogging, social media, sponsored content, web content, digital ad messaging, trade show planning, and direct mail campaigns. The ultimate goal is to increase lead generation, enhance account engagement, and drive deal closures. The ideal candidate will possess strong communication skills, both verbal and written, and be comfortable engaging with customers through various mediums including phone, email, and video. They should have excellent project management skills, a keen attention to detail, and the analytical ability to drive strategic decisions. Experience in B2B Sales/Marketing is essential, along with a deep understanding of the sales process and proficiency in HubSpot CRM. The candidate should also have a strong customer focus and the ability to identify and adapt to changing customer trends. Creativity and the ability to design, implement, and track online and retargeting campaigns are critical for success in this role. In this position, the Director will create content to support segmented campaigns and leadership resources, leveraging SEO, social media, inbound marketing, email, ad campaigns, and events to drive customer acquisition. They will work with the marketing team to ensure alignment of content and design, implement continuous quality improvement through data-driven decision-making, and report on Key Performance Indicators (KPIs). The Director will also be responsible for managing trade shows, conducting market research, and collaborating with the sales team to share insights and strategies. Overall, this role is integral to driving growth through brand awareness, lead generation, and sales engagement.

Responsibilities

• Create content to support segmented campaigns and leadership resources leveraging SEO, social, inbound marketing, email, ad campaigns and events to drive customer acquisition.
• Work with Marketing team to align content to design.
• Implement continuous quality improvement through data driven decision making and reporting on Key Performance Indicators.
• Create content for a rich editorial outreach calendar that attracts a qualified audience (including blog posts, whitepapers, e-books, reports, webinars, infographics, etc.).
• Drive growth through brand awareness, lead generation, relationship development, sales engagement.
• Lead Management & Hubspot usage best practice implementation for leads and hand-offs with brands, customer nurturing and conversion, KPI tracking, CQI, and customer follow up.
• Conduct Competitive Intelligence vetting, sharing, implementing response/strategy, new & strategic market opportunities.
• Develop Strategic Initiatives for new target markets, go to market strategies, etc.
• Conduct research on potential customer markets to tailor our approach and offerings.
• Communicate with customers via telephone, email, and in-person.
• Collaborate with our sales team to gain insights and share strategies and best practices.
• Maintain and report accurate records of sales activities and client interactions in Hubspot CRM.
• Measure and report on the success of demand generation campaigns, using metrics such as MQL, SQL, customer feedback, conversions, and revenue.
• Analyze industry trends, market conditions and competitors' marketing tactics to identify new opportunities.
• Lead the team effort executing successful trade shows (approx. 4 per year) to ensure effective strategies are implemented.

Requirements

• 5+ years of successful professional experience in related field.
• Bachelor's or associates degree preferred.
• Demonstrated proficiency with MS Office: Outlook, Excel, Word, PowerPoint and Teams.
• Hubspot CRM experience preferred.
• Demonstrated project and program management excellence: organization, managing details, keeping multiple tasks/projects on track.
• Excellent communication and influencing skills to communicate concisely, effectively, and credibly, both verbally and in writing, with customers and internal audiences.
• Experience developing new strategies and managing content for digital marketing and social media channels.
• Expertise with a wide variety of lead generation tactics, including SEO, email marketing, content marketing, PPC and social media.
• Strong analytical skills, with experience analyzing data and making data-driven decisions.
• Knowledge of sales techniques and strategies.
• Ability to work autonomously and effectively in a fast-paced, complex, multi-tasking environment.

Nice-to-haves

• Experience with marketing technologies (HubSpot CRM, Google ads, retargeting campaigns, CMS, marketing automation); HTML knowledge is a plus.