Director of Marketing

$41,600 - $250,000/Yr

Brightmeds - New York, NY

Full-time - Senior

Remote - New York, NY

About the position

The Director of Marketing at Brightmeds is a pivotal role responsible for designing and implementing a comprehensive marketing strategy to drive customer acquisition and retention in a fast-growing health-tech startup. This position requires a dynamic marketing expert with a strong background in Direct-to-Consumer, Subscription, Agency, or Ecommerce spaces, who can thrive in a remote, fast-paced environment. The role involves overseeing marketing initiatives, managing budgets, and ensuring compliance with healthcare regulations while fostering cross-functional collaboration.

Responsibilities

• Create and implement a comprehensive marketing strategy focusing on customer acquisition, retention, and ROI across Google, Facebook, and Bing.
• Develop and execute an email and text marketing strategy.
• Conduct market research and competitive analysis to identify growth opportunities and differentiation strategies.
• Drive growth marketing initiatives to significantly expand the customer base.
• Develop and execute product marketing strategies to effectively promote Brightmeds.com services.
• Utilize data to inform marketing strategies and articulate the impact of marketing actions.
• Oversee relationships with multiple digital agencies, ensuring effective collaboration and delivery of creative assets.
• Establish and manage affiliate partnerships to expand reach and increase customer acquisition.
• Monitor agency and affiliate performance, optimizing partnerships to maximize ROI.
• Collaborate with digital agencies to deliver high-performing, compliant digital ads aligned with brand guidelines.
• Develop and manage creative assets for paid media campaigns and conversion-focused content.
• Utilize analytics to monitor campaign effectiveness and make data-driven decisions.
• Conduct split testing and implement changes based on insights to improve performance.
• Set and monitor KPIs to measure the effectiveness of marketing initiatives.
• Manage the marketing budget effectively, aligning spend with performance goals and ROI targets.
• Monitor expenditures and adjust strategies to maximize budget efficiency.
• Work closely with product, operations, and customer experience teams to align marketing initiatives with overall brand and user experience.
• Foster a collaborative and innovative environment within the marketing team and across departments.
• Ensure all marketing activities adhere to healthcare and prescription medication regulations and compliance requirements.

Requirements

• 7+ years of marketing experience, with at least 3 years in a leadership role.
• Proven track record in growth marketing and customer acquisition, particularly in direct-to-consumer campaigns.
• Experience driving results across multiple startup companies, contributing to revenue growth in the $20-30+ million range through effective marketing strategies.
• Strong analytical skills and experience with marketing analytics tools.
• Expertise in paid search, social media advertising, and performance marketing.
• Demonstrated success in developing and managing creative pipelines for digital ads.
• Experience working with external partners and managing vendor relationships.
• Managing a marketing budget of a minimum of $250k per month.
• Demonstrated ability to work effectively in a remote environment.
• Experience in health-tech, telemedicine, or related industries is strongly preferred.
• Knowledge of telemedicine regulations is a plus.
• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

Nice-to-haves

• Experience in health-tech, telemedicine, or related industries is strongly preferred.
• Knowledge of telemedicine regulations is a plus.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Flexible work schedule with remote working options.
• Professional development opportunities.
• A collaborative and inclusive work environment.