Director of Marketing

Vibe Credit Union - Novi, MI

Full-time - Senior

Novi, MI

Specialty Trade Contractors

About the position

The Marketing Director at Vibe Credit Union is responsible for leading the marketing efforts to enhance brand awareness, deepen member relationships, and drive overall growth. This role requires a strategic thinker with a strong analytical background and exceptional leadership skills to foster a collaborative environment within the marketing team. The Marketing Director will develop and implement innovative, data-driven strategies that align with the organization's business objectives and will play a pivotal role in shaping the brand and driving the organization's purpose forward.

Responsibilities

• Develop and implement long-term marketing strategies that align with the organization's overall business objectives.
• Define and evolve the credit union's overall brand strategy, making high-level decisions about market positioning and brand identity.
• Lead efforts to identify and understand key target markets, leveraging data and insights to tailor marketing strategies.
• Champion new marketing ideas, technologies, and processes to enhance the member experience.
• Establish and manage key marketing performance indicators (KPIs) that align with organizational goals.
• Deliver high-level marketing reports to the executive team, demonstrating the impact of marketing initiatives on business success.
• Oversee the development and execution of member experience programs, including journey mapping and feedback analysis.
• Facilitate marketing responses to organizational risks or crises and communicate strategies to stakeholders.
• Serve as a key member of the leadership team, collaborating with executives to shape business direction.
• Lead, mentor, and inspire a high-performing marketing team, ensuring alignment with organizational goals.
• Support annual marketing budget tracking and development.

Requirements

• Bachelor's degree in business, marketing, or related field.
• 5-7 years' management experience or comparable leadership experience.
• 5-7 years' experience in marketing for a multi-location company.
• Financial Services experience preferred.

Nice-to-haves

• Experience managing marketing budgets and ensuring ROI on marketing spend.