Director of Marketing

$110,000 - $125,000/Yr

Tierra Encantada - Minneapolis, MN

Full-time - Senior

Remote - Minneapolis, MN

Educational Services

About the position

The Director of Marketing at Tierra Encantada is a senior leadership role responsible for driving enrollment growth and enhancing brand presence across multiple channels. This position involves leading an internal marketing team, managing external agencies, and overseeing digital advertising and local marketing events. The ideal candidate will possess a strong blend of strategic vision, leadership, and hands-on experience in digital and field marketing within a service-oriented environment.

Responsibilities

• Develop and execute a comprehensive marketing strategy to drive enrollment leads, brand awareness, and customer engagement across multiple markets.
• Partner with the executive team to align marketing initiatives with business goals and expansion strategies.
• Manage, mentor, and develop a marketing team, ensuring consistent execution of local and regional marketing activities.
• Oversee digital marketing initiatives, including paid search, social media advertising, display, and SEO.
• Develop and execute comprehensive marketing plans to support the successful launch of new centers.
• Oversee the management of the Customer Relationship Management (CRM) system to support lead nurturing and enrollment tracking.
• Collaborate with the franchise development team to create marketing strategies that attract prospective franchisees.
• Lead the development and implementation of local marketing events and partnerships.
• Develop, manage, and report on the annual marketing budget, ensuring alignment with company goals.
• Monitor, measure, and report on the effectiveness of marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• 7+ years of marketing experience with a proven track record in digital and field marketing.
• Strong leadership and team management skills, with experience in building and managing high-performing teams.
• Proficiency in digital marketing tools, CRM, analytics platforms, and budget management.
• Excellent communication, strategic planning, and analytical skills.

Nice-to-haves

• Experience in multi-location service-oriented industries (e.g., early childhood education, retail, or franchise businesses).
• Ability to work in a fast-paced environment and adapt to evolving business needs.

Benefits

• Free parking
• Profit sharing
• Paid parental leave
• Paid holidays
• Health insurance
• Dental insurance
• Happy hour
• Paid time off
• Work from home
• Vision insurance
• 401(k) matching
• Professional development assistance
• Lunch & learns