Director of Marketing

$90,000 - $130,000/Yr

Free Power - Phoenix, AZ

Full-time - Senior

Phoenix, AZ

About the position

The Director of Marketing at FreePower is a senior-level role responsible for leading the company's marketing initiatives. This position involves managing various marketing channels, including social media, email marketing, and digital advertising, while also planning for in-person events such as trade shows. The director will play a crucial role in scaling the company's marketing efforts in line with its rapid growth and will report directly to the CEO.

Responsibilities

• Manage social media campaigns and strategies for both paid and organic growth.
• Develop and execute data-driven email marketing campaigns, including segmentation and A/B testing.
• Analyze marketing data to identify trends and optimize efforts for better conversion and ROI.
• Collaborate with cross-functional teams to create go-to-market strategies for new product launches.
• Plan and execute marketing initiatives for in-person events like trade shows and conferences.
• Oversee digital advertising efforts to enhance brand visibility and engagement.

Requirements

• Extensive knowledge of multi-channel social media strategies.
• Expertise in building and executing data-driven email marketing campaigns.
• Strong analytical skills for interpreting data and optimizing marketing efforts.
• Experience with marketing automation platforms like HubSpot or Marketo.
• Proficiency in social media management tools such as Hootsuite or Sprout Social.
• Ability to manage multiple projects and campaigns under tight deadlines.

Nice-to-haves

• Creative mindset focused on storytelling and brand messaging.
• Experience in fast-paced, dynamic environments.

Benefits

• Competitive salary ranging from $90,000 to $130,000 per year.
• Opportunity to work in a fast-moving tech company with innovative products.