Director of Marketing

$80,000 - $100,000/Yr

Loveland Living Planet Aquarium - Draper, UT

Full-time - Senior

Draper, UT

Museums, Historical Sites, and Similar Institutions

About the position

The Director of Marketing is a full-time leadership role responsible for developing and executing comprehensive marketing strategies to drive growth in attendance, memberships, and revenue for the Aquarium. This position requires exceptional experience in digital marketing, social media management, and data-driven strategy, while also emphasizing collaboration across departments and strong communication skills. The Director will lead the marketing team and manage digital media efforts, ensuring alignment with the Aquarium's mission and values.

Responsibilities

• Lead all facets of strategic marketing, focusing on digital marketing and social media.
• Directly manage digital media buys, including planning, execution, optimization, and reporting across platforms such as Google Ads, Facebook, Instagram, YouTube, and programmatic ad buying.
• Maintain and enhance the Aquarium's image across all digital platforms and offline channels.
• Drive attendance and sales through data-driven, results-focused digital campaigns that increase visitation, memberships, and overall Aquarium awareness.
• Plan, execute, and measure marketing strategies, digital media buys, and social media campaigns.
• Oversee multimedia content development aligned with the Aquarium's mission, values, and revenue objectives.
• Measure and track KPIs, optimize campaigns in real-time, and report ROI regularly.
• Identify key business challenges and opportunities in the digital marketing landscape, propose innovative solutions, and ensure seamless implementation.
• Manage the department's budget, ensuring effective use of resources to accomplish organizational goals while demonstrating fiscal responsibility.
• Conduct market research and analyze visitor and local market data, focusing on digital trends, audience segmentation, and competitive analysis.
• Develop customer engagement strategies, integrating digital channels to enhance guest experiences.
• Manage and mentor the marketing team, providing leadership and fostering professional development with a focus on digital expertise.
• Oversee the functionality of the Aquarium's website, ensuring that content is engaging, relevant, and optimized for SEO.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• 3-5 years of leadership experience in a supervisory or team lead role.
• 3-5 years of hands-on digital marketing experience, including digital media buying, PPC, SEO/SEM, and social media management.
• Demonstrated ability to develop and execute data-driven marketing strategies.
• Experience supporting revenue objectives and meeting sales goals through digital and traditional marketing channels.
• Proficiency in analyzing data and digital trends to drive continuous improvement and innovation.
• Experience with marketing automation tools, CRM systems, and reporting tools.
• Creative, energetic, and adaptable in a fast-paced environment with high ethical standards and a professional image.

Nice-to-haves

• Experience in the hospitality or attractions industry.
• Familiarity with non-profit organizations and fulfilling nonrevenue-related mission objectives.