Director of Marketing

$100,000 - $120,000/Yr

PangeaTwo - Birmingham, AL

Full-time - Senior

Birmingham, AL

About the position

The Director of Marketing will play a pivotal role in shaping the marketing strategies of our client, ensuring that they align with the overall business objectives. This position requires a comprehensive understanding of both digital and traditional marketing, as well as brand management. The successful candidate will be a visionary leader, capable of building and managing high-performing marketing teams while also being hands-on in the execution of marketing initiatives. The role involves developing and executing marketing strategies that not only resonate with the target audience but also drive business growth. In this position, the Director of Marketing will oversee a team of marketing professionals, providing them with guidance, mentorship, and support to foster their professional development. Collaboration with cross-functional teams is essential to ensure that marketing efforts are integrated and effective across the organization. The Director will also be responsible for managing marketing budgets, tracking the return on investment (ROI) of marketing campaigns, and staying abreast of industry trends and best practices to drive innovation. Additionally, the role requires analyzing market data and customer insights to inform marketing decisions, as well as developing and maintaining strong relationships with key stakeholders. This is an exciting opportunity for a marketing professional looking to make a significant impact in a dynamic environment.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives.
• Oversee and manage a team of marketing professionals, providing guidance, mentorship, and support.
• Collaborate with cross-functional teams to ensure marketing efforts are integrated and effective.
• Develop and manage marketing budgets and track ROI on marketing campaigns.
• Stay up to date on industry trends and best practices to drive innovation.
• Analyze market data and customer insights to inform marketing decisions.
• Develop and maintain strong relationships with key stakeholders.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing leadership roles.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels and strategies.
• Excellent analytical and critical thinking skills.
• Strong leadership and communication skills.
• Ability to work independently and as part of a team.
• Passion for marketing and a desire to drive business growth.