Alvarez & Marsal - New York, NY
posted 3 months ago
Alvarez & Marsal is a leading independent global professional services firm, specializing in providing turnaround management, performance improvement, and corporate advisory services. With more than 8,500 professionals based in locations across North America, Europe, Asia, and Latin America, our firm excels in problem-solving and value creation. The Private Equity Performance Improvement Services (PEPI) practice focuses on serving private equity firms by improving operating results at their portfolio companies. This Director-level leadership role is pivotal in managing all external marketing-related strategies and projects for the PEPI practice, reporting directly to the Managing Director of Relationship Management for PEPI-US. In this role, the Director of Marketing will lead all marketing initiatives for PEPI, including its functional and related industry practices. The position requires a deep understanding of social media and public relations to support thought leadership campaign initiatives. The Director will manage and oversee the thought leadership series and ensure that the firm’s website content is regularly updated. Strategic oversight of the marketing function is essential to elevate the significant growth of practices, which includes templating processes and programs, account-based marketing campaigns, and upgrading marketing technology tools for both practices. Additionally, the Director will mentor junior-level dedicated marketing resources, fostering their development and enhancing the overall marketing capabilities of the firm.