Oral Surgery Partners - Chesterfield, MO

posted 11 days ago

Full-time - Senior
Chesterfield, MO
Ambulatory Health Care Services

About the position

The Director of Marketing at Oral Surgery Partners is a dynamic and results-driven leader responsible for overseeing digital marketing and growth strategies across the company's portfolio of brands. This role focuses on optimizing media, SEO, SEM, affiliate marketing, and performance analytics to achieve scalable growth and meet revenue targets. The Director will collaborate closely with operations and referral marketing teams to drive key performance indicators such as traffic, leads, and conversion rates, ensuring effective campaign evaluation and resource allocation.

Responsibilities

  • Define and implement the marketing growth strategy across all digital and performance marketing channels.
  • Drive revenue growth through ongoing optimization of all marketing channels, ensuring campaigns meet key KPIs.
  • Lead the strategy and execution of paid media campaigns, ensuring optimal budget allocation.
  • Develop and manage SEO and SEM strategies to drive organic traffic and improve search engine visibility.
  • Leverage data, insights, and testing to optimize marketing performance and measure campaign impact.
  • Provide clear and actionable reporting to executive leadership.
  • Own the budgeting, forecasting, and reporting for growth and performance marketing initiatives.
  • Lead and mentor a team of marketers, fostering creativity and collaboration.
  • Foster strong relationships with surgeons and team members, addressing their needs and concerns.
  • Conduct market research to identify new opportunities and analyze competitor strategies.

Requirements

  • Bachelor's degree in marketing, business, or related discipline, or equivalent experience.
  • 7+ years experience in growth, digital, or performance marketing roles.
  • 3+ years leadership experience, preferred.
  • Strong expertise in paid media, SEO, SEM, affiliate marketing, and programmatic advertising.
  • Proven experience in managing media budgets with a focus on driving ROI.
  • Highly analytical, with strong proficiency in tools like Google Analytics, Excel, and data visualization tools.
  • Deep understanding of digital marketing funnels and optimization tactics for acquisition, conversion, and retention.
  • Excellent communication and leadership skills.

Nice-to-haves

  • Experience in acquisitive healthcare is a strong plus.
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