Director of Marketing

Integrated Power Services - Indianapolis, IN

Full-time - Senior

Indianapolis, IN

Repair and Maintenance

About the position

Integrated Power Services (IPS) is seeking a talented and experienced Director of Marketing Communications to lead our communication strategies and initiatives. The ideal candidate will have a robust background in corporate communications, content creation, and brand management. The Director of Marketing Communications will report directly to the Vice President of Marketing and will be responsible for overseeing the creative team, project management, brand strategy, tradeshows/events, print & promo items, content management, and corporate communications. In the realm of Corporate Communications, the Director will develop and execute comprehensive strategies that align with IPS's business objectives and enhance brand reputation. This includes managing internal communications to ensure employees are informed and engaged with the company's goals, initiatives, and culture, as well as overseeing external communications, including press releases, media relations, and crisis communication plans. The role also encompasses Creative Management, where the Director will lead the creative team, ensuring high-quality and consistent visual content across all marketing materials. Project Management is another key responsibility, supervising the Project Manager and coordinating efforts to ensure timely and efficient execution of marketing projects. The Director will also oversee Brand Strategy, ensuring brand consistency across all marketing channels and conducting market research to support branding initiatives. Additionally, the Director will manage the Tradeshow/Events Specialist in planning and executing successful tradeshows and events, oversee the Print & Promo Items Specialist in managing the creation and distribution of print and promotional materials, and lead the content team in creating compelling and consistent content across various platforms. This includes developing and implementing a content strategy that aligns with IPS's marketing goals and brand voice. Finally, the Director will provide strategic communications support during mergers and acquisitions, coordinating with internal and external stakeholders to ensure clear and consistent messaging throughout the M&A process. This role is pivotal in maintaining and enhancing IPS's brand identity and ensuring effective communication across all levels of the organization.

Responsibilities

• Develop and execute comprehensive corporate communications strategies that align with IPS's business objectives and enhance brand reputation.
• Manage internal communications to ensure employees are informed and engaged with the company's goals, initiatives, and culture.
• Oversee external communications, including press releases, media relations, and crisis communication plans.
• Lead the creative team, ensuring high-quality and consistent visual content across all marketing materials.
• Supervise the Project Manager and project coordination efforts to ensure timely and efficient execution of marketing projects.
• Oversee the Brand Strategist to maintain and enhance IPS's brand identity.
• Conduct market research to support branding initiatives and ensure brand consistency across all marketing channels.
• Manage the Tradeshow/Events Specialist in planning and executing successful tradeshows and events.
• Oversee the Print & Promo Items Specialist in managing the creation and distribution of print and promotional materials.
• Lead the content team in creating compelling and consistent content across various platforms, including the website, social media, newsletters, and marketing materials.
• Provide strategic communications support during mergers and acquisitions, including developing communication plans and materials.

Requirements

• Bachelor's degree in communications, Public Relations, Marketing, Journalism, or a related field; Master's degree preferred.
• Minimum of 8-10 years of experience in corporate communications, public relations, or a similar role, with at least 3-5 years in a leadership position.
• Proven experience managing content creation and strategy for multiple platforms.
• Strong understanding of the mergers and acquisitions process and experience providing communication support during M&A activities.
• Exceptional written and verbal communication skills, with the ability to craft clear, concise, and engaging messages.
• Demonstrated ability to lead and inspire a team, fostering a positive and productive work environment.
• Excellent project management skills, with the ability to manage multiple priorities and deadlines.
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
• Proficiency in using communication and marketing tools, such as content management systems (CMS), social media platforms, and analytics tools.

Benefits

• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• Employee assistance program
• Vision insurance
• 401(k) matching
• Opportunities for advancement