Director of Marketing

Sport Clips - Support Center - Georgetown, TX

Full-time - Senior

Remote - Georgetown, TX

About the position

The Director of Marketing - Media at Sport Clips is responsible for managing media planning, buying, strategy, and agency partnerships. This role focuses on leveraging 1st Party data to develop targeted marketing strategies for acquisition, retention, and win-back segments. The Director will optimize media investments to drive business results both nationally and locally, while also collaborating with franchisees and internal teams to enhance communication and measurement tools.

Responsibilities

• Manage media planning, buying, and strategy for national, regional, and local media investments.
• Oversee day-to-day execution and budgeting of all paid media.
• Develop local marketing plans in collaboration with franchisees to drive store visits.
• Manage sports and event marketing partnerships at various levels.
• Work closely with media agencies to set goals, strategies, and KPIs for media performance.
• Analyze campaign performance data to optimize media channels and audience segments.
• Build and apply 1st and 3rd Party data for targeted marketing efforts.
• Educate internal teams on industry trends and new media technologies.

Requirements

• Bachelor's degree in a relevant field.
• 6-8+ years of media planning/strategy experience from client or agency side.
• Proven record in delivering incremental business growth based on media mix.
• Experience in budget management and communications with media agencies and partners.
• Strong analytical skills to measure performance data.

Nice-to-haves

• Understanding of media attribution models and evolving media landscape.
• Experience with traditional and digital media channels.
• Knowledge of franchise models and retail marketing.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Paid time off
• Employee discounts
• Wellness resources