Robert Half - Englewood Cliffs, NJ
posted 2 months ago
We are offering an exciting opportunity for a Director of Marketing located in Englewood Cliffs, New Jersey. This role is integral to our team and involves forming comprehensive marketing strategies, overseeing all marketing activities, and ensuring our brand message is consistent across all channels. As a Director of Marketing, you will be tasked with identifying new market segments, analyzing consumer behavior, and tracking competitors in the industry. In this position, you will oversee the creation and implementation of all marketing strategies, including digital marketing, advertising, communications, and creative aspects. You will maintain brand consistency across all marketing channels such as events, email campaigns, promotional material, and web pages. Analyzing consumer behavior patterns and developing customer personas will be crucial to enhance targeted marketing efforts. You will also identify and capitalize on opportunities to reach new market segments, thereby expanding our market share. Tracking competitor activities including acquisitions, pricing changes, new products, and features will be essential to stay ahead in the industry. You will coordinate marketing efforts with other departments to boost brand awareness effectively and participate in the planning and execution of company objectives. Utilizing CRM and database systems to maintain accurate customer credit records and process customer applications will be part of your responsibilities. Additionally, you will utilize knowledge of SEO, Facebook Insights, Google AdWords, and other digital marketing tools to run successful marketing campaigns. Carrying out any other tasks as assigned, ensuring all activities align with the overall objectives of the company, will also be expected.