Dzyne Technologies - Irvine, CA
posted 3 months ago
At DZYNE Technologies, we are seeking a dynamic and experienced Director of Marketing to lead our marketing strategy and accelerate growth. This is a hands-on role where you will own and execute key marketing functions across brand development, product marketing, growth marketing, and communications. The ideal candidate must have a strong background in Marketing and Trade Shows, and a deep understanding of the unique needs of the Defense industry. In this position, you will lead the creation and execution of integrated marketing campaigns across a variety of channels to drive engagement and conversions. You will engage and inspire internal and external stakeholders to position DZYNE as a leader in providing solutions that drive our Defense customers' missions around the world. Your contributions will shape marketing and partnership objectives and priorities to support company growth, overseeing all marketing functions including product marketing, growth marketing, and communications. You will manage the company's annual trade show schedule, planning and supporting all activities surrounding the logistics of each event. Analyzing marketing data and metrics to measure campaign performance and identify areas for improvement will be crucial. You will also manage the marketing budget effectively, allocating resources to maximize ROI. Your role will involve advising and influencing senior leaders on marketing strategy, planning, and execution, creating compelling messaging and positioning to establish authority and credibility while differentiating from the competition. Additionally, you will manage the core team for marketing, trade shows, branding, and graphic design.