Director of Marketing

$180,000 - $225,000/Yr

Dzyne Technologies - Irvine, CA

posted 3 months ago

Full-time - Senior
Irvine, CA
Transportation Equipment Manufacturing

About the position

At DZYNE Technologies, we are seeking a dynamic and experienced Director of Marketing to lead our marketing strategy and accelerate growth. This is a hands-on role where you will own and execute key marketing functions across brand development, product marketing, growth marketing, and communications. The ideal candidate must have a strong background in Marketing and Trade Shows, and a deep understanding of the unique needs of the Defense industry. In this position, you will lead the creation and execution of integrated marketing campaigns across a variety of channels to drive engagement and conversions. You will engage and inspire internal and external stakeholders to position DZYNE as a leader in providing solutions that drive our Defense customers' missions around the world. Your contributions will shape marketing and partnership objectives and priorities to support company growth, overseeing all marketing functions including product marketing, growth marketing, and communications. You will manage the company's annual trade show schedule, planning and supporting all activities surrounding the logistics of each event. Analyzing marketing data and metrics to measure campaign performance and identify areas for improvement will be crucial. You will also manage the marketing budget effectively, allocating resources to maximize ROI. Your role will involve advising and influencing senior leaders on marketing strategy, planning, and execution, creating compelling messaging and positioning to establish authority and credibility while differentiating from the competition. Additionally, you will manage the core team for marketing, trade shows, branding, and graphic design.

Responsibilities

  • Lead the creation and execution of integrated marketing campaigns across various channels to drive engagement and conversions.
  • Engage and inspire internal and external stakeholders to position DZYNE as a leader in providing solutions for Defense customers.
  • Contribute to overall business strategy, shaping marketing and partnership objectives to support company growth.
  • Oversee all marketing functions including product marketing, growth marketing, and communications.
  • Manage the company's annual trade show schedule and support all activities surrounding logistics.
  • Analyze marketing data and metrics to measure campaign performance and identify areas for improvement.
  • Manage the marketing budget effectively and allocate resources to maximize ROI.
  • Advise and influence senior leaders on marketing strategy, planning, and execution.
  • Create compelling messaging and positioning to establish authority and credibility.
  • Manage the core team for marketing, trade shows, branding, and graphic design.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related discipline.
  • 10+ years of relevant marketing and communications experience, specifically in developing marketing campaigns focused on U.S. government contract pursuits.
  • Experience in government contracting, government services, or the defense industry is required.
  • Excellent writing and editing skills, with the ability to translate industry jargon into mission-driven language.
  • Demonstrated ability to exercise discretion in handling sensitive business matters.
  • Ability to work independently and as part of a team.
  • Strong interpersonal skills and effective communication with individuals at all levels, including executives.
  • Acute sense of ownership and accountability, with the ability to influence and persuade internal and external partners.
  • Proven ability to develop solid working relationships in a matrix environment.

Benefits

  • Health savings account
  • Paid holidays
  • Health insurance
  • Dental insurance
  • Flexible spending account
  • Paid time off
  • Vision insurance
  • 401(k) matching
  • Life insurance
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