DIRECTOR OF MARKETING

The Laurels Of Hendersonville - Hendersonville, NC

Full-time - Director

Hendersonville, NC

Nursing and Residential Care Facilities

About the position

The Director of Marketing at The Laurels of Hendersonville plays a crucial role in managing the facility's census by fostering and maintaining positive relationships with various stakeholders, including hospitals, physician groups, community organizations, and insurers. This position is ideal for individuals with a background in health care sales and marketing, particularly those who enjoy working with seniors and their families to ensure they receive the best care during their post-acute stay. The Director will be responsible for developing and executing comprehensive sales and marketing strategies that align with the facility's goals and objectives. In this role, the Director will act as a liaison between the facility and the outside community, connecting daily with potential referral sources such as hospitals, physicians, insurers, case management companies, and health care agencies. The Director will also conduct facility tours for potential guests and their families, providing them with a welcoming and informative experience. Additionally, the Director will conduct admission screenings of potential guests to determine their level of care, required services, equipment needs, and insurance coverage. This position requires a compassionate approach, as the Director will welcome guests and their families upon admission, ensuring they feel supported and informed throughout the process. The Laurels of Hendersonville is part of the Laurel Health Care Company, a national provider of skilled nursing, subacute, rehabilitative, and assisted living services. The company is dedicated to achieving the highest standards of care and values communication and collaboration among its experienced and hard-working team members. If you are passionate about improving the lives of those around you and working with others who share that commitment, this role offers a unique opportunity to shape a legacy in health care marketing.

Responsibilities

• Act as a liaison between the facility and the outside community.
• Connect daily with potential referral sources including hospitals, physicians, insurers, case management companies, and health care agencies.
• Create and execute facility sales and marketing plans and strategies.
• Conduct facility tours for potential guests and families.
• Conduct admission screenings of potential guests; determine level of care, services required, equipment needs, and insurance coverage as needed.
• Welcome guests and families upon admission.

Requirements

• Bachelor's degree preferred.
• Experience in health care sales, marketing, insurance, or commensurate education preferred.
• Experience in managed care or insurance preferred.

Benefits

• Comprehensive health insurance - medical, dental, and vision
• 401K with matching funds
• DailyPay, a voluntary benefit that allows associates to access their pay when needed
• Paid time off (beginning after six months of employment) and paid holidays
• Flexible scheduling
• Tuition reimbursement and student loan forgiveness