Director of Marketing

$92,000 - $120,000/Yr

Podbean Tech - Las Vegas, NV

posted 3 months ago

Full-time - Senior
Las Vegas, NV
Professional, Scientific, and Technical Services

About the position

Podbean is a leading podcast hosting and advertising platform, dedicated to empowering podcasters and advertisers to share their message with the world. We are looking for a strategic and dynamic Director of Marketing to join our team and drive our content, social, and influencer marketing efforts. In this role, you will be responsible for leading our content marketing, social media marketing, and influencer marketing strategies. You will manage a team that includes a Content Marketing Specialist and a PR Specialist, ensuring that our content not only resonates with our audience but also reaches far beyond our platforms.

Responsibilities

  • Develop and execute comprehensive marketing strategies across content marketing, social media, and influencer marketing to promote Podbean's podcast hosting and advertising services.
  • Lead and mentor the Content Marketing Specialist to create compelling podcasts, videos, blog posts, and other content that engages our target audience and drives brand awareness.
  • Oversee the PR Specialist in securing media placements, blog features, and YouTube collaborations to amplify our content and increase our brand's visibility.
  • Collaborate with cross-functional teams to align marketing efforts with overall company goals and product launches.
  • Design and implement data analytics plans to understand the drivers of conversion and revenue, using insights to optimize marketing strategies.
  • Work closely with Sales to drive leads to sales programs and ensure a seamless transition from marketing-generated leads to sales conversions.
  • Analyze and report on the effectiveness of marketing campaigns, adjusting strategies as needed to optimize performance.
  • Stay up-to-date with industry trends and emerging platforms to ensure our marketing efforts remain innovative and effective.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in a senior marketing role with a focus on content marketing, social media, and influencer marketing.
  • Strong leadership skills with the ability to manage and inspire a creative team.
  • Excellent communication skills and the ability to craft compelling narratives that resonate with diverse audiences.
  • Deep understanding of the digital marketing landscape, including SEO, social media platforms, and influencer outreach.
  • Experience in designing and implementing data analytics plans to drive conversion and revenue growth.
  • Proven ability to work closely with Sales teams to drive leads and support sales programs.
  • Experience with HubSpot or similar marketing tools is a plus.
  • Experience with podcasting or a strong interest in the podcasting industry is a plus.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Nice-to-haves

  • Experience with HubSpot or similar marketing tools is a plus.
  • Experience with podcasting or a strong interest in the podcasting industry is a plus.

Benefits

  • Be a part of a growing and innovative company in the podcasting industry.
  • Opportunity to shape the voice and brand of Podbean through creative marketing strategies.
  • Collaborative and supportive team environment.
  • Competitive salary and benefits package.
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