Universal Health Services - Washington, DC
posted 3 months ago
The Director of Marketing and Communications at George Washington University Hospital (GWU Hospital) is a pivotal role responsible for the operational management and strategic planning of the hospital's marketing and communications efforts. This position requires a commitment to excellence in healthcare marketing, ensuring that the hospital's services are effectively communicated to a diverse patient population, including residents and national leaders. The Director will oversee all marketing initiatives, develop comprehensive marketing strategies, and manage communications to enhance the hospital's brand and reputation in the marketplace. As a tertiary care academic medical center, GWU Hospital provides specialized and complex care across various medical fields, including cardiac, cancer, neurosciences, women's health, trauma, and advanced surgery. The Director will work closely with clinical teams to promote these services and ensure that the hospital's mission of delivering high-quality healthcare is reflected in all marketing materials. This role also involves collaboration with media outlets, both traditional and non-traditional, to maximize outreach and engagement with the community. The Director of Marketing and Communications will be expected to lead a team, fostering a culture of creativity and innovation while ensuring that all marketing efforts align with the hospital's strategic goals. This includes analyzing market trends, assessing the effectiveness of marketing campaigns, and making data-driven decisions to enhance the hospital's visibility and patient engagement. The position requires a strong understanding of brand management and the ability to communicate effectively with various stakeholders, including patients, staff, and the broader community.