Director of Marketing

Hilton - Washington, DC

Full-time - Director

Washington, DC

Accommodation

About the position

The Director of Marketing is responsible for developing and executing strategic marketing plans that align with a defined hotel budget, aimed at maximizing revenues through various channels including direct sales, marketing, e-commerce, public relations, and community partnerships. This role is pivotal in managing and driving overall digital marketing strategies, which encompass search engine optimization (SEO), search engine marketing (SEM), and maintaining a strong social media presence. The Director will be actively involved in the ongoing and annual electronic distribution strategy and planning to enhance online revenue and profitability. In addition to digital marketing, the Director will analyze and report on monthly digital performance metrics and broader hotel performance data to stakeholders, ensuring that all marketing initiatives are data-driven and aligned with the hotel's objectives. Local marketing initiatives will also fall under the Director's purview, including managing listings on platforms such as Google+ Local, Yahoo, and Bing. The role requires close collaboration with the Sales and Revenue Department to support promotional and tactical marketing efforts, utilizing e-Tools and electronic media effectively. The Director will maintain clear communication with property leaders, internet marketing vendors, the Revenue Management team, the Regional Director of Sales, and the Corporate Director of eCommerce to ensure that all marketing projects are on track and meet the established goals. A key responsibility will be to identify, develop, or evaluate marketing strategies based on a thorough understanding of hotel objectives and market characteristics. The Director will prepare and maintain a current annual marketing plan with measurable initiatives aimed at sustaining and growing each business segment. Furthermore, the Director will coordinate marketing activities for the hotel, working with advertising or promotion vendors as necessary, and will plan and direct activities designed to create or maintain a favorable public image of the hotel. This includes establishing and maintaining effective working relationships with clients, government officials, and media representatives to develop new business opportunities. The Director will also act as a liaison with public relations vendors to create press releases and prepare media kits, ensuring that advertising and promotion programs are compatible with public relations efforts. The role may also involve managing special events to gain public attention through media coverage without direct advertising. The Director will oversee the hiring, training, and performance evaluations of marketing or sales staff, ensuring that they adhere to established brand standards and HHM core values. Additionally, the Director will follow sustainability guidelines related to HHM's EarthView program and perform other duties as requested by management.

Responsibilities

• Develop and execute strategic marketing plans to maximize revenues.
• Manage and drive overall digital marketing strategies including SEO, SEM, and social media.
• Analyze and report monthly digital performance metrics and hotel performance data to stakeholders.
• Direct local marketing initiatives such as Google+ Local, Yahoo, and Bing listings.
• Support Sales and Revenue Department with promotional and tactical marketing efforts.
• Maintain communication with property leaders, internet marketing vendors, and Revenue Management team members.
• Identify and evaluate marketing strategies based on hotel objectives and market characteristics.
• Prepare and maintain an annual marketing plan with measurable initiatives.
• Coordinate marketing activities with advertising or promotion vendors.
• Plan and direct activities to maintain a favorable public image of the hotel.
• Establish relationships with clients, government officials, and media representatives.
• Act as liaison with public relations vendors for press releases and media kits.
• Evaluate advertising and promotion programs for compatibility with public relations efforts.
• Manage special events to gain public attention through media coverage.
• Oversee hiring, training, and performance evaluations of marketing or sales staff.

Requirements

• Four-year college degree preferred.
• Previous hotel sales and marketing experience at a director level required.
• Strong understanding of traditional and online marketing strategies and tools.
• Content management and web analytics experience a plus.
• Firm grasp of website management required.
• Public relations and community marketing experience required.
• Proficient in use of Excel, Word, Delphi, and access database tools.