Director Of Marketing

Tomocredit - San Francisco, CA

Full-time - Director

San Francisco, CA

Publishing Industries

About the position

TomoCredit is seeking a Director of Marketing to lead the strategy across various social media platforms including Facebook, Instagram, and TikTok. This role is pivotal in managing and growing a team while working cross-functionally with internal teams, external partners, and agencies. As a key leader in scaling our paid social efforts, the Director of Marketing will be responsible for defining and planning strategies that align with our business goals. In this position, you will develop, implement, and manage paid marketing campaigns across multiple digital channels such as Google Ads, social media platforms, and display networks. The focus will be on driving traffic, engagement, and conversions through a data-driven approach to campaign strategy. You will oversee the execution and optimization of campaigns, ensuring continuous learning to refine and elevate our media strategies. Additionally, managing and maintaining media budgets in alignment with marketing leadership and business stakeholders will be a critical aspect of your role. Collaboration is key; you will partner closely with our creative team, consumer insights, and compliance to create effective and compliant ads in a rapidly changing environment. Building and maintaining key relationships with leaders across Marketing, Design, Compliance, and Finance teams will be essential for success in this role.

Responsibilities

• Define and plan strategies across all social media platforms.
• Manage the existing marketing team and continue to grow the team as needed.
• Develop, implement, and manage paid marketing campaigns across various digital channels to drive traffic, engagement, and conversions.
• Take a data-driven approach to campaign strategy focusing investment on the most impactful outcomes and specific KPIs.
• Lead and oversee execution and optimization of campaigns with a focus on continuous learning to refine and elevate media strategies.
• Manage and maintain media budgets in alignment with marketing leadership and all business stakeholders.
• Partner closely with creative teams, consumer insights, and compliance to create effective and compliant ads.
• Build and maintain key relationships with leaders across Marketing, Design, Compliance, and Finance teams.

Requirements

• BS/BA in Marketing or related field.
• 5+ years managing end-to-end media campaigns at an advertising/marketing agency and/or in-house at a tech, consumer finance or innovative, fast-paced consumer brand.
• Deep understanding of paid social channels with an emphasis on Facebook and Instagram.
• Strong analytical skills, comfortable reviewing and analyzing business performance metrics and KPIs.
• Ability to inspire creative teams to adopt new media opportunities.
• Out-of-the-box thinker ready to inspire teams to adopt new media opportunities and take on calculated risks.
• A reputation for developing and maintaining highly collaborative cross-functional internal and external relationships.

Benefits

• Competitive Salary
• Medical, Dental and Vision benefits
• Above-average ownership stake in TomoCredit for all employees
• Flexible vacation policy
• Company-sponsored outings