Director of Marketing

Yokohama Off-highway Tires America - Charlotte, NC

Full-time - Senior

Charlotte, NC

About the position

The Director of Marketing at Yokohama Off-Highway Tires America, Inc. is a senior leadership role responsible for overseeing the marketing strategy and execution for the North American market. This position involves managing trade shows, public relations, advertising, and customer communications, while also collaborating with various internal teams to achieve company goals. The ideal candidate will have extensive experience in B2B marketing, particularly in an industrial context, and will be tasked with enhancing the company's brand visibility and digital presence.

Responsibilities

• Manage trade shows and dealer/wholesaler meetings.
• Oversee public relations and maintain high visibility in trade press.
• Develop and implement a robust product launch strategy.
• Clarify brand positioning and develop performance claims for marketing collateral.
• Collaborate with Sales, Finance, and Product Management teams to meet company goals.
• Improve online/digital presence, including website upgrades and SEO/SEM.
• Prepare presentation materials for executive and board meetings.
• Manage regional marketing staff and adhere to the overall marketing budget.
• Manage outside vendors for marketing communications.

Requirements

• Minimum of 7-10 years of proven experience in B2B marketing, preferably in an industrial segment.
• Experience in trade show management and managing large dealer/wholesaler meetings.
• Strong analytical skills and problem-solving capabilities.
• Proficient in Microsoft PowerPoint and Excel.
• Strong oral and written communication skills.
• Undergraduate degree required; master's degree is a plus.

Nice-to-haves

• Experience in social media campaigns.
• Familiarity with competitive benchmarking and use case testing.
• Ability to thrive in a multicultural and lean organizational environment.

Benefits

• Competitive salary range of $121K - $153K per year.