Director of Marketing

$120,000 - $130,000/Yr

FTS International - Houston, TX

Full-time - Director

Houston, TX

Management of Companies and Enterprises

About the position

The Director of Marketing will lead the growth and evolution of the company's brand, playing a crucial role in shaping its strategic direction. This position requires a dynamic leader who is passionate about innovating across various marketing touchpoints, from customer acquisition to community engagement, and who thrives in a fast-paced, results-driven environment. The successful candidate will guide broader business strategies, leveraging marketing insights to fuel growth and collaborating across departments to achieve meaningful outcomes.

Responsibilities

• Lead the evolution of the brand, ensuring a consistent and differentiated voice across all customer touchpoints.
• Collaborate with cross-functional teams to align brand messaging and strategy with business goals.
• Participate in strategic decision-making across the organization, offering marketing insights that shape broader business initiatives.
• Mentor and guide internal teams, working alongside sales, property managers, and executive leadership.
• Manage relationships with external partners, including ad agencies and PR firms, ensuring alignment with organizational goals.
• Drive the creation and execution of high-impact digital marketing campaigns to increase brand awareness and drive qualified leads.
• Optimize digital channels for maximum impact and performance, analyzing metrics to refine strategies.
• Cultivate an understanding of customer needs and preferences through data analysis and market research.
• Develop and manage annual marketing plans and budgets, ensuring alignment with financial and business goals.
• Spearhead community outreach initiatives and build relationships with local stakeholders.
• Use KPIs and analytics to track the effectiveness of marketing campaigns and community initiatives.
• Collaborate with product development teams to integrate marketing insights into community and product strategies.
• Foster a collaborative, high-performance culture within the marketing team.

Requirements

• 5 years of experience in marketing, specifically in real estate development and residential construction.
• 5 years of experience using HubSpot.
• Strong analytical skills to analyze market data and performance metrics.
• Proven experience in digital marketing, SEO, content strategy, and social media platforms.
• Excellent communication skills to engage with stakeholders at all levels.

Nice-to-haves

• Experience in community engagement and outreach initiatives.
• Ability to think strategically and innovate in driving business growth.
• Proven record of success in managing budgets and timelines.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance