Director of Marketing

$75,527 - $161,383/Yr

Stride K12 - Salt Lake City, UT

Part-time,Full-time - Mid Level

Salt Lake City, UT

Educational Services

About the position

The Director of Marketing at Galvanize will play a pivotal role in shaping the marketing strategies that position Tech Elevator as a leader in the coding bootcamp industry. Reporting directly to the Chief Marketing Officer (CMO), this position is responsible for the development and execution of comprehensive marketing strategies that resonate with a diverse audience and drive growth objectives. The Director will lead a team of marketers and collaborate with various departments to create compelling campaigns that enhance brand visibility and reputation. This role requires a strategic mindset, as the Director will leverage both internal and external resources to build effective marketing strategies across all media channels, including paid, owned, and earned media. In addition to overseeing the marketing department, the Director of Marketing will be responsible for managing the day-to-day operations of the team, ensuring alignment with business goals, and fostering a client-service approach. This includes collaborating with the CMO to develop business and brand strategies, managing marketing budgets, and executing initiatives that drive student acquisition and conversion. The Director will also be tasked with developing innovative initiatives that enhance brand value and storytelling, managing media relations, and creating campaigns that attract customers to the product or service. The role also encompasses campaign management, where the Director will drive the development of data-driven content campaigns that engage and convert audiences. This includes managing customer engagement strategies across various messaging platforms and facilitating local events to enhance brand presence. Furthermore, the Director will focus on team development, hiring and nurturing marketing team members, and fostering a culture of continuous learning and improvement within the team. Overall, this position is crucial for elevating Galvanize's marketing efforts and ensuring the success of its brands in the competitive tech education landscape.

Responsibilities

• Support and elevate a marketing function that serves, guides, and informs Galvanize's Consumer, Enterprise, and overall Corporate interests through a client-service approach.
• Work with the CMO to develop the business and brand strategy to elevate marketing efforts.
• Manage the day-to-day success of a team of marketers and vendors across various functions, including product/service marketing, partner marketing, content, and brand.
• Collaborate with the CEO to establish company-wide marketing budgets, responsible for making Galvanize an industry leader in efficient student-led acquisition and conversion.
• Execute marketing initiatives, from research and experimentation to scaling of best practices.
• Leverage and manage automated systems to measure and report the performance of marketing investments and activities.
• Develop and execute innovative initiatives that position our brands at the forefront of the coding bootcamp industry, enhancing our brand's visibility and reputation as a best-in-class operator.
• Manage media relations at a campus/market level in industry-specific and national media outlets through a consistent, creative and persistent media engagement approach.
• Evaluate channels, tools, mediums, and strategies in the digital age to distribute Tech Elevator stories in both broad and targeted fashions.
• Create campaigns and programs that maintain a successful brand and image that attracts customers to the product or service.
• Develop thought leadership content to leverage the expertise of team members to build brand equity.
• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.
• Drive the development and execution of data-driven content campaigns that effectively engage and convert audiences across all funnel stages, ensuring measurable impact on customer acquisition and retention.
• Manage customer engagement and retention contact strategy across all 1-to-1 messaging platforms, including email, SMS, and social messaging.
• Direct programs to improve social media presence, following, reputation, recognition and conversion.
• Facilitate local events strategy with campuses, participating in event selection processes, pitching and content delivery and ongoing analysis.
• Develop and improve our ability to gather and report customer insights, engagement activity and conversion tracking across all channels.
• Hire, manage, and develop marketing team members.
• Support the team's growth and evolution through regular knowledge-sharing and best practice elevation.
• Establish methodology and process standards for key marketing disciplines within the team.
• Foster a continuous learning and improvement culture within the marketing team, encouraging knowledge sharing, best practices, and alignment with our core values.
• Provide timely support and insights to the CMO to elevate our marketing strategy and initiatives.
• Consistently create a positive work environment, elevating those around you.

Requirements

• Bachelor's Degree(s) AND 5+ years of marketing experience AND 2+ years of supervisory experience.
• A solid multichannel marketing background, including corporate and agency experience.
• Experience in digital marketing and managing a team OR Equivalent combination of education and experience.

Nice-to-haves

• Preferred experience with office suite (ie. Microsoft Office, Google Suite)
• Preferred experience with analytics (ie. Google Analytics)
• Preferred experience with marketing automation systems (ie HubSpot, Zoho, SFMC)
• Preferred experience with CRM systems (Salesforce, Zoho)
• Ability to travel up to 5% of the time.

Benefits

• Health benefits
• Retirement contributions
• Paid time off
• Eligible employees may receive a bonus