Director of Marketing

$175,000 - $205,000/Yr

Mélio - New York, NY

Full-time - Senior

Hybrid - New York, NY

Administrative and Support Services

About the position

The Director of Marketing at Melio will be responsible for developing and executing the company's overarching marketing strategy, ensuring market differentiation, and overseeing end-to-end feature launches. This role involves leading large creative marketing campaigns, conducting customer research, and collaborating with various teams to create enablement assets. The Director will also manage a global team of marketing professionals, focusing on innovation and successful execution of marketing initiatives to drive business growth.

Responsibilities

• Develop and execute Melio's overarching marketing strategy.
• Lead large creative marketing campaigns and help craft the Melio brand identity.
• Own customer research and market trend analysis to identify strategic marketing opportunities.
• Translate insights into actionable strategies and key deliverables.
• Partner with GTM/Sales, Business Development, and customer-facing teams to create enablement assets.
• Oversee the development of comprehensive playbooks and collateral for Marketing and Sales teams.
• Lead and direct a global team of marketing and creative professionals.
• Work closely with the Performance Marketing team to ensure alignment between strategic marketing efforts and performance metrics.
• Continuously refine strategies based on data-driven insights to maximize ROI and drive business growth.

Requirements

• 8+ years of B2B or B2B2C Marketing experience, Product Marketing, Brand Marketing, Content Marketing or relevant field.
• 5+ years in the financial technology or payments industry and experience working in a growing product-led organization.
• Demonstrated success in building, developing, and delivering creative and measurable marketing strategies.
• Proven experience working with multiple business stakeholders and driving consensus across diverse functions.
• Strong interpersonal skills and the ability to forge and maintain professional relationships.
• Collaborative mindset and ability to thrive in a fast-paced environment while managing multiple priorities.
• Experience in effectively managing marketing budget and ensuring maximum return on investment.
• Demonstrated ability to lead, manage, and mentor teams.

Nice-to-haves

• Experience working with SMBs or Accounting Firms or Accountants.
• Experience in SaaS (Software as a Service) marketing.

Benefits

• Competitive compensation packages with an annual base salary range of $175,000-205,000.
• Generous medical, dental, and vision plans with up to 100% employer-paid coverage.
• 401K matching and stock options.
• Holistic wellness support focusing on financial, physical, emotional, social, and community aspects.
• Competitive vacation time, sick days, holidays, parental leave, and wedding days.
• Fully stocked kitchens, weekly Seamless stipend, and catered meals.
• Collaborative office culture in a hybrid working environment.
• Opportunities for professional and personal growth through workshops and mentorship programs.