Director of Performance Marketing

$150,000 - $175,000/Yr

Luxury Presence - New York, NY

Full-time - Senior

New York, NY

Professional, Scientific, and Technical Services

About the position

The Director of Performance Marketing at Luxury Presence is responsible for leading the Client Marketing team, focusing on strategic leadership, client management, and fostering a performance-driven culture. This role requires a strong analytical mindset and expertise in performance marketing, particularly in Paid Media and SEO, to drive business growth and optimize marketing strategies for a diverse client base.

Responsibilities

• Lead and manage the Client Marketing teams to ensure successful execution of marketing campaigns across multiple channels, including Paid Media (PPC) and SEO.
• Oversee marketing strategies for thousands of clients, partnering with product teams to deliver personalized and effective marketing solutions at scale.
• Utilize strong analytical skills to interpret complex data sets, identify trends, and make data-driven recommendations to optimize marketing strategies.
• Foster a culture focused on performance and results, setting clear goals and KPIs, and implementing strategies to meet and exceed these objectives.
• Work closely with other departments, including Customer Success, Sales, and Product, to align marketing strategies with overall business objectives and client needs.
• Continuously explore and implement new strategies and technologies to improve campaign performance and efficiency.

Requirements

• A minimum of 5 years of experience in performance marketing, with a strong background in either Paid Media (PPC) or SEO (preferably both).
• Proven experience managing a large portfolio of clients, preferably in an agency setting.
• Exceptional analytical and problem-solving skills, with a strong ability to interpret and leverage data.
• Demonstrated success in leading and motivating multiple teams in a fast-paced, performance-driven environment.
• Strong communication and interpersonal skills, with the ability to build relationships with clients and internal teams.
• Experience with marketing analytics tools and platforms, such as Google Analytics, Google Ads Editor, SEMrush, and others.
• Intimately comfortable working in spreadsheets, pivot tables, etc.

Benefits

• Collaborative and innovative work environment
• Opportunities for professional growth
• Chance to make a significant impact in a fast-growing company