Director of Performance Marketing

$87,000 - $165,000/Yr

Lovingly - Hopewell Junction, NY

Full-time - Senior

Remote - Hopewell Junction, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Director of Performance Marketing at Lovingly is a strategic leadership role focused on driving growth through innovative digital marketing strategies across multiple e-commerce platforms. This position requires a seasoned digital marketer who excels in managing complex operations, optimizing website performance, and leading a dynamic marketing team. The role emphasizes data-driven decision-making and continuous improvement to enhance revenue and customer satisfaction.

Responsibilities

• Lead top-level digital marketing strategies to boost traffic and optimize operations across multiple e-commerce platforms.
• Develop and refine a results-driven digital marketing agency, increasing revenue across all partner websites through innovative digital marketing campaigns.
• Master the intricacies of SEO, SEM, CRO, and email marketing, continuously adjusting strategies to maximize conversions and ROI.
• Implement comprehensive analytics and data reporting systems to track performance and guide decision-making.
• Oversee the management of workflows, resource allocation, and technology deployment, ensuring operational efficiency in the agency model.
• Build and lead a dynamic marketing team, fostering a culture of growth, performance, and strategic alignment with Lovingly's broader goals.
• Utilize expertise in digital marketing to influence broader team strategies, ensuring seamless integration between marketing initiatives and website performance.

Requirements

• Alignment with Lovingly's philosophy and code of ethics.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 5 years of leadership experience in digital marketing within a dynamic, agency-style environment.
• Deep understanding of SEO, PPC, CRO, and email marketing.
• Proficiency in using digital marketing tools and platforms necessary for executing high-level strategies across multiple e-commerce sites.
• Strong capability in analytics and data interpretation, with experience setting up and utilizing tracking systems to monitor marketing metrics and performance.
• Exceptional leadership skills with experience building and motivating a diverse marketing team.
• Excellent strategic planning abilities, with a knack for developing scalable marketing strategies that enhance operational efficiencies and drive revenue growth.
• Strong communication skills, both verbal and written.

Nice-to-haves

• A Master's degree or professional certification in digital marketing or analytics is a plus.
• Familiarity with the latest technologies and methodologies in web development, UX design, and digital marketing.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid holidays
• Paid time off
• Vision insurance
• Work from home