Allied Motion Technologiesposted about 1 month ago
$140,000 - $180,000/Yr
Full-time • Senior
Rochester, NY
Electrical Equipment, Appliance, and Component Manufacturing

About the position

Allient-Rochester (formerly ORMEC Systems, Inc.), a subsidiary of Allient Inc., specializing in motion control systems, motion controllers, servo drives, motors, and integrated automation solutions is currently looking for a Director of Product Management and Marketing! The Director of Product Management and Marketing will lead Allient-Rochester's product strategy, marketing operations, and global go-to-market initiatives. This role requires close collaboration with R&D, sales, engineering, and Allient's global marketing teams. The successful candidate will shape product development, drive marketing strategies, and provide leadership as a change agent to accelerate our go-to-market process for innovative new products and expand Allient-Rochester's presence in key global markets.

Responsibilities

  • Define and execute Allient-Rochester's product roadmap and marketing strategy.
  • Lead cross-functional teams to develop and launch new products.
  • Ensure alignment with Allient's global strategy while driving local growth.
  • Oversee the entire product lifecycle from concept to market launch.
  • Collaborate with R&D, engineering, and sales to define product specifications and features.
  • Lead market research and competitive analysis to identify trends and growth opportunities.
  • Develop business cases and ROI analyses for new product initiatives.
  • Create and execute integrated marketing campaigns across multiple channels.
  • Develop compelling product messaging, positioning, and value propositions.
  • Lead brand management and ensure consistent representation across all platforms.
  • Manage Allient-Rochester's online presence, content creation, and trade show participation.
  • Collaborate with sales teams to create marketing materials, training programs, and sales tools.
  • Collaborate with Operations/Manufacturing/Supply Chain and Intracompany Business Units to ensure products meet financial/profitability targets.
  • Define key performance indicators (KPIs) and track marketing and product performance.

Requirements

  • Bachelor's degree in engineering, or a related field (MBA preferred).
  • 10+ years of product management and marketing experience, preferably in motion control, automation, or related technology sectors.
  • Proven track record of launching and scaling innovative products.
  • Expertise in marketing strategy, brand management, and product development.
  • Strong leadership, project management, and cross-functional collaboration skills.
  • Excellent communication and presentation skills.
  • Global market experience is a plus.
  • Up to 25% travel to client sites, industry events, and other Allient locations required.

Benefits

  • Performance Bonuses

Job Keywords

Hard Skills
  • Applied Marketing
  • Brand Management
  • Competitive Analysis
  • Global Marketing
  • Marketing Concepts
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