Director of Product Management, Data Analytics

$180,000 - $200,000/Yr

OUTFRONT Media - Boston, MA

Full-time - Senior

Boston, MA

Professional, Scientific, and Technical Services

About the position

OUTFRONT Media is a leader in Digital Out of Home (DOOH) advertising, blending innovative technology with our nationwide network of digital billboards and transit displays. We are seeking a Director of Product Management to oversee and lead the product development lifecycle for key product lines, ensuring alignment with business objectives and driving growth through innovative solutions. The Director of Product Management will be responsible for leading a team of product managers and driving the strategy, execution, and success of product initiatives across multiple verticals. The ideal candidate will have extensive experience in product management, with a proven ability to deliver scalable products, drive business value, and lead cross-functional teams. This role requires both strategic thinking and hands-on management to ensure that product goals are met and that the team delivers exceptional results.

Responsibilities

• Define and drive the product strategy and roadmap across key product areas, aligning with business goals and long-term company vision.
• Lead, mentor, and manage a team of product managers, providing guidance and ensuring best practices are followed throughout the product development process.
• Conduct market and competitive analysis to identify opportunities, trends, and areas for product differentiation.
• Build, manage, and mentor a high-performing product management team, fostering a collaborative and results-oriented culture.
• Provide coaching and development opportunities for product managers, ensuring the team stays up-to-date on the latest trends and methodologies.
• Establish performance goals and KPIs for the product management team, tracking progress and driving accountability.
• Collaborate closely with engineering, design, marketing, and sales teams to ensure alignment on product priorities and successful execution of the product roadmap.
• Work with stakeholders across the company to gather requirements, define product features, and ensure clear communication of the product vision and priorities.
• Facilitate regular meetings and updates with key stakeholders, including executives, to share progress and gather feedback.
• Initiate programs by leading alignment on program scope, release planning, vision, business goals, create program structure, and securing cross-functional support.
• Own the end-to-end product development lifecycle, from ideation to launch, ensuring products are delivered on time, within scope, and meet quality standards.
• Work closely with data science, engineering, marketing, and sales teams to ensure the successful launch and adoption of data products, aligning technical capabilities with market needs.
• Oversee the development and execution of go-to-market strategies, partnering with marketing and sales teams to drive product adoption and growth.
• Continuously improve product development processes, ensuring efficiency, transparency, and accountability across all teams.
• Leverage data and analytics to drive product decisions, monitor performance, and iterate on product features.
• Define and track key metrics to measure product success, identifying areas for improvement and optimization.
• Use customer feedback and market insights to continuously refine product offerings and ensure they meet customer needs.

Requirements

• 10+ years of experience in product management, with at least 5 years in a leadership role.
• Proven experience leading and mentoring product teams, with a track record of delivering high-impact products that drive business growth.
• Experience in AdTech, D/OOH, digital advertising is a plus, with a deep understanding of the challenges and opportunities in these industries.
• Strong background in data engineering, with experience in building and managing large-scale data architectures and data integration systems.
• Experience with optimizing data pipelines that aggregate, transform, and analyze audience data, creating valuable segments for personalized and targeted ad placements.
• Experience with managing integration of visualization tools (e.g., Tableau, Power BI, D3.js) to provide actionable insights into campaign performance, audience engagement, and forecasted metrics for both internal teams and clients.
• Preferred working knowledge of AI-powered models, such as RAG, to enable dynamic content curation, personalization, recommendation engine based on real-time audience data and contextual insights.
• Strong leadership and organizational skills, with the ability to manage multiple projects and priorities simultaneously.
• Excellent communication and stakeholder management skills, with the ability to influence and align teams across the organization.
• Experience with product management tools such as Jira, Confluence, or ProductBoard.
• Analytical mindset, with a strong understanding of data-driven decision-making and the ability to apply data insights to product development.
• Bachelor's degree in business, Engineering, or a related field. A master's degree or an MBA is a plus.

Benefits

• Medical, Dental, Vision (including same and opposite-sex domestic partners)
• HSA and FSA plans, Family Benefits, Pet Benefits
• 401(k) Plan with an Employer Match
• Paid Time Off, Commuter Benefits, Educational Assistance
• Robust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs)