Pixalate - New York, NY
posted 3 months ago
Pixalate is an online trust and safety platform that protects businesses, consumers, and children from deceptive, fraudulent, and non-compliant mobile, CTV apps, and websites. We are seeking a dedicated, dynamic, and experienced Product Marketing Director to support Pixalate's rapid growth. The successful candidate will be responsible for driving marketing initiatives and increasing visibility and brand awareness of the suite of Pixalate Products, driving customer retention and growth. This role is crucial in developing and executing comprehensive go-to-market plans for new product launches and feature updates, including target market identification and value proposition development for Pixalate's various ad tech, publisher, and agency audience segments. The Product Marketing Director will support the sales and Customer Success team with marketing collateral, webinars, case studies, content, and presentations. Collaboration with cross-functional teams, including data science, product, design, and marketing, is essential. The candidate will act as a customer advocate, building and nurturing relationships with customers to gather testimonials, case studies, and reviews, leveraging these success stories in marketing efforts. Additionally, the role involves collaborating with the Global Marketing team to organize and coordinate marketing events and conferences, particularly focusing on the U.S. East Coast. The candidate will also follow and analyze market trends to position products effectively and identify key Ad Fraud topics of interest for Data research teams.