Director of Product Marketing, LearnwithAI (Remote) - $200,000/year USD

$200,000 - $200,000/Yr

Crossover International Company Ltd. - Fort Worth, TX

Full-time - Senior

Remote - Fort Worth, TX

Fabricated Metal Product Manufacturing

About the position

As the Director of Product Marketing at LearnwithAI, you will be at the forefront of pioneering innovative marketing strategies in the B2C EdTech sector. This role is designed for a visionary leader who is passionate about leveraging cutting-edge AI tools to create impactful marketing campaigns that resonate with both tech-savvy teenagers and their decision-making parents. Your primary objective will be to drive business success while enhancing educational outcomes for students through the development of advanced marketing frameworks that increase brand awareness and customer acquisition for our AI-powered products. In this position, you will craft innovative, AI-driven marketing strategies that uniquely position our EdTech offerings in the K-12 market. You will be responsible for developing compelling multi-channel content campaigns that effectively engage our target audiences. Your leadership will be crucial in executing rapid product launches, utilizing agile, data-informed go-to-market plans that ensure our products reach the market swiftly and effectively. You will leverage advanced analytics to continuously optimize marketing performance and return on investment (ROI), ensuring that our strategies are not only creative but also data-driven and results-oriented. You will have the opportunity to experiment with cutting-edge AI tools, revolutionizing our marketing approach and keeping us ahead of industry trends. This role is not about getting bogged down in bureaucracy or traditional marketing methods; instead, you will focus on innovative, hands-on marketing initiatives that drive rapid growth and market penetration for LearnwithAI's products. Your success will be measured by your ability to significantly increase brand awareness, user acquisition, and revenue through data-driven, multi-channel campaigns that resonate with our dual target audience.

Responsibilities

• Drive rapid growth and market penetration for LearnwithAI's innovative EdTech products by developing and executing AI-powered marketing strategies.
• Develop compelling, multi-channel content campaigns that resonate with both teenagers and parents.
• Lead rapid product launches with agile, data-informed go-to-market plans.
• Leverage advanced analytics to continuously optimize marketing performance and ROI.
• Experiment with cutting-edge AI tools to revolutionize our marketing approach and stay ahead of industry trends.

Requirements

• 5+ years of experience in digital marketing, with a progression to leadership roles.
• Proven track record in B2C marketing for a digital product, preferably in EdTech or SaaS companies.
• Demonstrated ability to rapidly develop and execute successful go-to-market strategies for tech products.
• Strong proficiency in social media marketing, with a deep understanding of platforms and strategies that resonate with multiple generations.
• Strong enthusiasm for AI-driven marketing tools and technologies.
• Excellence in both strategic planning and hands-on execution of marketing initiatives.
• Data-driven approach to marketing with a focus on measurable results and ROI.
• Exceptional communication skills, both written and verbal, for engaging with diverse stakeholders.
• Ability to thrive in a fast-paced, autonomous environment with a bias towards action and continuous learning.