Director of Product Marketing Management

$150,000 - $227,000/Yr

Hiya.Co - Seattle, WA

Full-time - Senior

Seattle, WA

Professional, Scientific, and Technical Services

About the position

The Director of Product Marketing at Hiya is a leadership role focused on creating and implementing the product marketing strategy. This position is pivotal in driving product success through strategic planning, market analysis, and effective go-to-market strategies. The director will lead a team of product marketing managers, ensuring effective product positioning in the market and collaborating with various teams to meet customer needs.

Responsibilities

• Identify market gaps, trends, and customer needs to guide product and marketing strategies.
• Plan and launch new products and features with cross-functional teams, ensuring sales and marketing are prepared with the right resources.
• Craft clear, compelling product messaging for consistent use across all platforms.
• Provide industry expertise to shape product marketing and influence product direction based on market and competitive insights.
• Align technical and non-technical teams to meet customer needs and market demands, ensuring product timelines match go-to-market plans.
• Mentor and inspire the product marketing team to achieve company goals and drive impactful initiatives.
• Track performance and refine strategies using data-driven insights.

Requirements

• Experience managing enterprise SaaS go-to-market strategies with long sales cycles and high customer volumes.
• Proven track record of leading the product marketing function and driving success in high-growth companies.
• Proven success in launching new products and driving product marketing in high-growth startups.
• Experience developing marketing initiatives & strategies for AI-driven products or platforms.
• Experience with B2B or B2C product-led growth models.
• Familiar with telecom carrier business dynamics and industry trends.
• Proficiency in market research and analysis tools and experience with marketing automation and CRM systems.
• Proficiency with sales enablement and knowledge management systems.
• A confident communicator who aligns senior leadership and teams around product marketing goals.
• Expert at turning technical features into simple, impactful customer messaging.
• Analytical thinker who uses market trends and customer insights to craft strategies that drive growth.
• Skilled in building, mentoring, and managing strong product marketing teams in fast-paced settings.
• Strong technical background with the ability to bridge gaps and align engineering, product, sales, and marketing teams.
• Capable of balancing long-term planning with quick execution.
• Results-focused, taking ownership of product marketing outcomes.

Benefits

• Equity compensation
• 401K program with a 3% match through Fidelity Investments
• Self-managed vacation plan
• 15 Paid holidays, including Recharge Days
• 100% covered medical, dental, and vision for the employee and 50% coverage for dependents
• Flexible spending, health savings accounts, and pretax dependent day care savings plan
• Paid parental leave
• Voluntary Life and AD&D, and Accident insurance options
• Employer-paid life insurance
• Employer-paid long-term disability coverage (in qualifying states)
• Donation Matching for a charity of your choice (up to $1,000/ year)
• $1,000/year reimbursement in Professional Development funds