Director of Product Marketing, Segments

Klaviyo - Boston, MA

Full-time - Senior

Boston, MA

Publishing Industries

About the position

The Director of Product Marketing, Segments at Klaviyo is a strategic leadership role focused on driving business results for the SMB market. This position requires a deep understanding of customer needs and the ability to develop compelling messaging and storytelling. The director will collaborate closely with cross-functional teams to align customer insights with company goals and product strategy, ultimately enhancing Klaviyo's market presence and sales effectiveness.

Responsibilities

• Build and lead a team of product marketers responsible for differentiated positioning and messaging.
• Develop compelling messaging and positioning frameworks tailored to the needs of our segments.
• Become a subject matter expert on customer needs, pain points, key personas, and market trends.
• Define the ideal customer profile and develop Total Addressable Market (TAM) and Serviceable Available Market (SAM).
• Translate positioning and messaging frameworks into thoughtful go-to-market plans.
• Identify key growth levers needed to meet targets and define prioritized target audiences.
• Develop sales plays and cross-channel marketing programs in partnership with sales and marketing leadership.
• Equip enablement and sales teams with resources needed to effectively sell and drive adoption.
• Partner closely with sales, operations, and marketing to analyze feedback and results, identifying opportunities for growth.

Requirements

• 10+ years of product marketing experience, particularly in B2B SaaS products.
• 3+ years of experience managing and coaching a team of product marketers.
• Experience working closely with sales organizations to enable the field with tailored materials.
• Data-driven strategic thinker with the ability to operate with urgency in a fast-paced environment.
• Strong executive presence with excellent communication skills, capable of conveying complex technical details to non-technical audiences.
• Proven success in influencing peers and leaders across various departments.

Nice-to-haves

• Experience with both sales-led and product-led buying motions.
• Ability to collaborate with technical, creative, and business experts at all levels of the organization.
• Self-starter with an owner-operator mindset.

Benefits

• Medical, dental, and vision coverage
• Health savings accounts
• Flexible spending accounts
• 401(k)
• Flexible paid time off
• Company-paid holidays
• Learning allowance
• Access to professional coaching services