Director of Product Marketing, US

$152,000 - $260,500/Yr

Airwallex - San Francisco, CA

Full-time - Senior

San Francisco, CA

1,001-5,000 employees

Credit Intermediation and Related Activities

About the position

Airwallex is seeking a Director of Product Marketing to lead a high-performing global Product Marketing team focused on our Business Account, Spend Management, and Treasury solutions. This role reports to the VP of Global Marketing and is pivotal in shaping the Airwallex value proposition for these product lines. The successful candidate will leverage customer and competitor insights to evolve our messaging as we launch new products and features, ensuring effective communication to prospects, partners, and customers. The Director will be responsible for building Product Marketing as a global discipline at Airwallex, which includes hiring top-class Product Marketing Managers (PMMs) and establishing a high-functioning team. A deep understanding of audience segments and customer personas is essential, as is the ability to adapt our core product and commercial messaging accordingly. The role also involves developing and owning a playbook for driving adoption of new products and features, collaborating closely with colleagues across Marketing and Sales. Additionally, the Director will create collateral and enablement materials to assist our commercial teams in articulating our differentiated value. The position requires surfacing customer and competitor insights to enrich our understanding of the Airwallex product and our buyer personas. The Director will actively contribute to projects related to pricing and bundling, crafting value-based narratives, and driving adoption of premium tiers. This is a senior hire on the Global Marketing team, and we are looking for a resourceful, creative go-getter eager to help shape the next phase of our growth.

Responsibilities

• Help to build Product Marketing as a global discipline at Airwallex, hiring top-class PMMs and establishing a high-functioning team.
• Develop a compelling value proposition for various Airwallex product lines, working closely with our Product, Commercial, and Strategy teams.
• Have a deep understanding of audience segments and customer personas, and effectively adapt our core product and commercial messaging.
• Develop and own our playbook for driving adoption of various new products and features, working closely with colleagues across Marketing and Sales.
• Be responsible for the creation of collateral and enablement materials that help our commercial teams articulate our differentiated value.
• Surface customer and competitor insights that enrich our understanding of the Airwallex product and of our buyer personas.
• Actively contribute to projects related to pricing and bundling, craft value-based narratives, and drive adoption of premium tiers.

Requirements

• 15+ years of Marketing experience, with a strong focus on B2B Product Marketing.
• Track record of building and leading high performance teams, focused on outcomes.
• Strong analytical skills, a data driven orientation, and uncompromising attention to detail.
• Exceptional communication and collaboration skills, both internally and externally.
• An ability to thrive under pressure, navigate ambiguity, and remain adaptable.
• An entrepreneurial mindset and a willingness to get your hands dirty.
• Deep intellectual curiosity to understand customer problems and know we can help.
• An appreciation of the balance between global scale and local nuance.

Nice-to-haves

• Familiarity with Marketing SaaS or Fintech offerings, especially those with tiered subscription models.
• Experience building Product Marketing roadmaps in a complex, multi-product environment.
• Proven success building a Product Marketing team from the ground up.