Director of Product Marketing (Yahoo Mail)

$150,380 - $327,025/Yr

Yahoo Holdings - Nashville, TN

Full-time - Senior

Hybrid - Nashville, TN

5,001-10,000 employees

About the position

Yahoo Mail is seeking an experienced Director of Product Marketing to serve as the key liaison between PR, Marketing, Sales, and Product organizations. This role focuses on product planning alignment, feature coordination, and launch efforts with key stakeholders, requiring a product-focused individual with a strong background in product management. The Director will communicate product benefits effectively, coordinate with stakeholders, and support public relations efforts with compelling data stories, contributing to the mission of creating the best consumer-focused platform for managing email and beyond.

Responsibilities

• Act as the primary liaison between product management and other departments (Marketing, Sales, PR, and Customer Support).
• Collaborate with marketing, sales, and customer support teams to gather insights and feedback that inform product strategy and marketing efforts.
• Facilitate regular meetings and updates with stakeholders to discuss product education, feature promotion, and launch plans/timing.
• Collaborate with sales teams to develop and provide comprehensive sales materials that effectively communicate the benefits and features of Yahoo Mail.
• Represent the product organization in the calendarization of new product launches and product updates.
• Lead cross-functional alignment with GTM teams regarding priority launch features and product business goals.
• Partner with analytics and PR to identify and develop compelling data stories that highlight the value and impact of Yahoo Mail's features and services.
• Work closely with the PR team to contribute to press releases, case studies, and other materials that leverage data to tell powerful stories.
• Develop comprehensive product education strategies alongside key stakeholders to ensure users understand and utilize Yahoo Mail's features effectively.
• Facilitate the creation of educational content, including tutorials and in-app messaging, to enhance user knowledge and engagement.
• Partner with product marketing to prioritize CRM campaigns to highlight new and existing features, driving user adoption and satisfaction.
• Partner with product management and marketing teams to develop a user lifecycle framework to maximize user engagement.
• Act as the liaison between product and the marketing technology teams to identify and prioritize technology gaps.
• Monitor and analyze the performance of product education and feature promotion initiatives, using data to measure success and identify areas for improvement.
• Provide regular reports and insights to the Vice President of Product Management and other senior leaders.

Requirements

• Strong background in product management.
• Experience in product marketing and stakeholder communication.
• Ability to develop comprehensive sales materials and educational content.
• Proficient in performance analysis and reporting.

Nice-to-haves

• Experience in consumer-focused product marketing.
• Familiarity with email platforms and user engagement strategies.

Benefits

• Healthcare coverage
• 401K savings plan
• Company holidays
• Vacation and sick time
• Parental leave
• Employee assistance program
• Flexible-hybrid work environment