Director of Product Marketing (Yahoo Mail)

Yahoo Holdings - New York, NY

Full-time - Director

Hybrid - New York, NY

About the position

The Director of Product Marketing for Yahoo Mail will serve as a key liaison between various departments including PR, Marketing, Sales, and Product organizations. This role focuses on product planning, feature coordination, and launch efforts, requiring a strong background in product management and effective communication skills to convey product benefits and support public relations initiatives.

Responsibilities

• Act as the primary liaison between product management and other departments (Marketing, Sales, PR, and Customer Support).
• Collaborate with marketing, sales, and customer support teams to gather insights and feedback that inform product strategy and marketing efforts.
• Facilitate regular meetings and updates with stakeholders to discuss product education, feature promotion, and launch plans/timing.
• Collaborate with sales teams to develop and provide comprehensive sales materials that effectively communicate the benefits and features of Yahoo Mail.
• Represent the product organization in the calendarization of new product launches and product updates.
• Lead cross-functional alignment with GTM teams regarding priority launch features and product business goals.
• Partner with analytics and PR to identify and develop compelling data stories that highlight the value and impact of Yahoo Mail's features and services.
• Work closely with the PR team to contribute to press releases, case studies, and other materials that leverage data to tell powerful stories.
• Develop comprehensive product education strategies alongside key stakeholders to ensure users understand and utilize Yahoo Mail's features effectively.
• Facilitate the creation of educational content, including tutorials and in-app messaging, to enhance user knowledge and engagement.
• Partner with product marketing to prioritize CRM campaigns to highlight new and existing features, driving user adoption and satisfaction.
• Partner with product management and marketing teams to develop a user lifecycle framework to maximize user engagement.
• Act as the liaison between product and the marketing technology teams to identify and prioritize technology gaps.
• Monitor and analyze the performance of product education and feature promotion initiatives, using data to measure success and identify areas for improvement.
• Provide regular reports and insights to the Vice President of Product Management and other senior leaders, highlighting key metrics and progress.

Requirements

• Strong background in product management.
• Experience in product marketing and communications.
• Ability to effectively communicate product benefits to various stakeholders.
• Experience in developing sales materials and product education strategies.
• Strong analytical skills to monitor and report on product performance.

Nice-to-haves

• Experience in the tech industry, particularly with consumer products.
• Familiarity with email platforms and user engagement strategies.

Benefits

• Healthcare coverage
• 401K savings plan
• Company holidays
• Vacation and sick time
• Parental leave
• Employee assistance program