Director of Product Marketing (Yahoo Mail)

$150,380 - $327,025/Yr

Yahoo Holdings - Omaha, NE

Full-time - Mid Level

Hybrid - Omaha, NE

About the position

Yahoo Mail is seeking an experienced Director of Product Marketing to serve as the key liaison between PR, Marketing, Sales, and Product organizations. This role is pivotal in leading product planning alignment, feature coordination, and launch efforts with key stakeholders, ensuring effective communication and collaboration across departments. The position requires a product-focused individual with a strong background in product management, capable of articulating product benefits and supporting public relations with compelling data stories.

Responsibilities

• Act as the primary liaison between product management and other departments (Marketing, Sales, PR, and Customer Support).
• Collaborate with marketing, sales, and customer support teams to gather insights and feedback that inform product strategy and marketing efforts.
• Facilitate regular meetings and updates with stakeholders to discuss product education, feature promotion, and launch plans/timing.
• Collaborate with sales teams to develop and provide comprehensive sales materials that effectively communicate the benefits and features of Yahoo Mail.
• Represent the product organization in the calendarization of new product launches and product updates.
• Lead cross-functional alignment with GTM teams regarding priority launch features and product business goals.
• Partner with analytics and PR to identify and develop compelling data stories that highlight the value and impact of Yahoo Mail's features and services.
• Work closely with the PR team to contribute to press releases, case studies, and other materials that leverage data to tell powerful stories.
• Develop comprehensive product education strategies alongside key stakeholders to ensure users understand and utilize Yahoo Mail's features effectively.
• Facilitate the creation of educational content, including tutorials and in-app messaging, to enhance user knowledge and engagement.
• Partner with product marketing to prioritize CRM campaigns to highlight new and existing features, driving user adoption and satisfaction.
• Partner with product management and marketing teams to develop a user lifecycle framework to maximize user engagement.
• Act as the liaison between product and the marketing technology teams to identify and prioritize technology gaps.
• Monitor and analyze the performance of product education and feature promotion initiatives, using data to measure success and identify areas for improvement.
• Provide regular reports and insights to the Vice President of Product Management and other senior leaders, highlighting key metrics and progress.

Requirements

• Strong background in product management.
• Experience in product marketing and communications.
• Ability to effectively communicate product benefits to various stakeholders.
• Experience in developing sales materials and presentations.
• Strong analytical skills to monitor and report on performance metrics.

Nice-to-haves

• Experience in the tech industry, particularly with consumer products.
• Familiarity with email platforms and user engagement strategies.
• Knowledge of public relations and data storytelling.

Benefits

• Healthcare coverage
• 401K savings plan
• Company holidays
• Vacation and sick time
• Parental leave
• Employee assistance program
• Flexible-hybrid work environment