Seon Technologies - Austin, TX
posted 2 months ago
At SEON, we are on a mission to create a Fraud Free World, and as the Director of Product Marketing, you will play a pivotal role in shaping our product marketing strategy and driving growth for our leading fraud prevention solutions. Reporting directly to the SVP of Marketing, you will lead the product marketing and lifecycle marketing functions, focusing on product and market strategy, product launches, strategic positioning, and customer engagement throughout the product lifecycle. This position is crucial as we continue to expand our presence in the market and innovate our offerings to meet the evolving needs of our customers. In this hybrid role based in Austin, TX, you will be responsible for recruiting, managing, and developing a high-performing product marketing team. You will assess skill gaps within the team and implement strategies to enable them to operate independently and effectively. Your leadership will ensure that priority projects across product marketing and lifecycle marketing are delivered with high quality and on schedule, while also managing the product marketing budget to ensure efficient allocation of resources. You will drive the assessment and readiness for Tier 1 product launches, leading cross-functional teams to develop a repeatable and impactful launch process. Additionally, you will lead the lifecycle marketing team to develop strategies for customer engagement and retention, focusing on onboarding, adoption, retention, and upsell/cross-sell strategies. Your role will also involve developing processes and playbooks to scale the efforts of the product marketing and lifecycle marketing teams. As a key player in product strategy, you will partner closely with the product team to research and assess product direction and development of new features aligned with total addressable market (TAM) and revenue opportunities. You will harness customer insights by developing a process for gathering and managing customer success stories, conducting interviews, and utilizing these insights to inform product and go-to-market strategies. Furthermore, you will maintain a comprehensive library of competitor analysis to drive sales enablement and assist with competitive content marketing. Your thought leadership will be essential as you lead cross-functional teams to define and execute key content projects, including annual surveys and webinars. You will also establish a repeatable system for win-loss analysis to share insights with the go-to-market, product, and wider teams. Collaborating with marketing communications, you will create and execute a successful analyst relations strategy to foster strong relationships with key analysts in the industry.