Director of Product Marketing

$190,000 - $220,000/Yr

Pontera Medical Consulting - New York, NY

Full-time - Senior

New York, NY

About the position

The Director of Product Marketing at Pontera will lead the Product Marketing function, managing a team of Product Marketers. This role is crucial for developing and executing a comprehensive product marketing strategy aimed at driving awareness and adoption of Pontera's software platform among financial advisors and other audiences. The position requires collaboration with various teams and a deep understanding of the financial services market, particularly the needs of financial advisors.

Responsibilities

• Develop and execute a comprehensive product marketing strategy to drive awareness and adoption for Pontera across all audiences.
• Become an expert on products, the market, and customers to articulate product positioning, messaging, and value propositions.
• Own the customer and market research agenda; identify key customer segments and develop personas to be the voice of the customer.
• Plan and execute product launches, targeting the right audience, messaging, channel strategy, and measurement.
• Increase product adoption and customer growth by collaborating with Marketing, Product, Sales, Client Experience, and analytics to influence product roadmaps and improve sales win rates and feature usage.
• Collaborate with analytics and product teams to identify opportunities to increase funnel throughput.
• Develop and nurture a high-performing Product Marketing team, providing coaching, mentorship, and professional development opportunities.
• Set up the foundation and ways of working for the Product Marketing team to operate efficiently and scale successfully.

Requirements

• 10-15 years product marketing experience with at least 5 years management experience.
• Wealth Management or Financial Services experience and/or experience working with Financial Advisors (RIA model).
• Proven track record of successfully launching complex products or features in a B2B and/or B2C environment, including planning, execution, and post-launch.
• Skilled with strategic planning and prioritization of launches.

Nice-to-haves

• Retirement product knowledge; understanding of 401(k)s, IRAs.
• Experience in both big and small organizations, able to translate best practices into effective processes.
• Experience working in a B2B SaaS environment.

Benefits

• Compensation: $190,000 to $220,000 annually
• Opportunity to have a major impact at a fast-growing startup
• Collegial, collaborative, fun work environment with frequent team events
• Equity grant participation for all new hires
• Comprehensive & affordable insurance benefits with a variety of plan options
• 401(k) with employer match & employer-sponsored access to a retirement advisor
• Paid parental leave & reimbursement program for family planning services
• Sponsored learning & development program
• Fully stocked kitchen & lunch reimbursement program
• Hybrid office work model (In-Office Tues/Weds/Thurs and WFH Mon/Fri) & generous PTO day