Director of Product Marketing
Viam - New York, NY
posted 1 day ago
About the position
We are seeking an experienced Director of Product Marketing to define Viam's differentiated technical positioning and educate the market on its value. As a critical thought partner to Product, Content, Solutions Engineering, and GTM teams, you will lead a team in crafting positioning and activation strategies, laying strong market foundations and executing go-to-market plans. You must have technical product expertise, early-stage product launch experience, and experience scaling in a high-growth environment. You will thrive at bridging the gap between high-level commercial messaging and deeper product and documentation layers. You will have familiarity tailoring content to different audience stages, especially target prospects, enterprise customers, and the open source developer community-and be excited to grow awareness, consideration, and understanding for a game-changing software platform at the cutting edge of data, the cloud, AI, and robotics.
Responsibilities
- Lead, manage, and inspire a growing team of product marketers.
- Define, drive, and iterate differentiated technical messaging through market research, competitive analysis, and customer insights.
- Shape data-driven product marketing strategies that align with business goals, fostering market awareness and growth.
- Develop and refine collateral such as technical blogs, demos, case studies, white papers, workshops, and presentations to educate the market, in collaboration with Content & Docs.
- Lead cross-functional teams to create and execute marketing plans for announcements and new features, in collaboration with Product & Engineering.
Requirements
- Proven experience in product marketing, particularly in early-stage and scaling tech environments.
- A technical background with the ability to effectively communicate technical concepts to diverse audiences.
- Expertise in competitive intelligence and market positioning, with a track record of successful product launches.
- Exceptional cross-functional collaboration skills, especially with product and engineering teams.
- Created technical collateral around complex products.
- Agility in a fast-moving environment, with a clear focus on long-term growth.
- Influential, clear communication and presentation skills.
Benefits
- 100% covered medical/dental/vision insurance plans
- Commuter benefits
- Competitive salary & equity packages
- Reproductive Health Benefits including Fertility Benefits and Abortion Access Travel Benefits
- 25 days paid vacation and generous holiday observances
- One Medical Membership
- Citi Bike membership
- Free lunch everyday that you're in the office
- Paid parental leave
