Director of Product Marketing

$190,000 - $220,000/Yr

Pontera Medical Consulting - New York, NY

Full-time - Senior

New York, NY

About the position

The Product Marketing Director at Pontera will lead the product marketing team, focusing on strategies to enhance product awareness and adoption among diverse audiences, particularly financial advisors. This role requires collaboration across multiple departments to influence product decisions and drive customer growth while nurturing a high-performing team.

Responsibilities

• Develop and execute a comprehensive product marketing strategy to drive awareness and adoption for Pontera across all audiences.
• Become an expert on products, the market, and customers to articulate product positioning, messaging, and value propositions.
• Own the customer and market research agenda; identify key customer segments and develop personas to be the voice of the customer.
• Plan and execute product launches, targeting the right audience, messaging, channel strategy, and measurement.
• Increase product adoption and customer growth by collaborating with Marketing, Product, Sales, Client Experience, and analytics to influence product roadmaps and improve sales win rates.
• Collaborate with analytics and product teams to identify opportunities to increase funnel throughput.
• Develop and nurture a high-performing Product Marketing team, providing coaching, mentorship, and professional development opportunities.
• Set up the foundation and ways of working for the Product Marketing team to operate efficiently and scale successfully.

Requirements

• 10-15 years product marketing experience with at least 5 years management experience.
• Wealth Management or Financial Services experience and/or experience working with Financial Advisors (RIA model).
• Proven track record of successfully launching complex products or features in a B2B and/or B2C environment, including planning, execution, and post-launch.

Nice-to-haves

• Retirement product knowledge; understanding of 401(k)s, IRAs.
• Experience in both big and small organizations, able to translate best practices into effective processes.
• Experience working in a B2B SaaS environment.

Benefits

• Compensation: $190,000 to $220,000 annually
• Opportunity to have a major impact at a fast-growing startup
• Collegial, collaborative, fun work environment with frequent team events
• Equity grant participation for all new hires
• Comprehensive & affordable insurance benefits with various plan options
• 401(k) with employer match & employer-sponsored access to a retirement advisor
• Paid parental leave & reimbursement program for family planning services
• Sponsored learning & development program
• Fully stocked kitchen & lunch reimbursement program
• Hybrid office work model with generous PTO days