Unclassified - Pierre, SD
posted 3 months ago
As the Director of Product Marketing at Panalgo, you will play a pivotal role in shaping the messaging and positioning of our innovative healthcare analytics platform, Instant Health Data (IHD). Your primary responsibility will be to ensure that our products align with market needs and drive successful go-to-market strategies. You will collaborate closely with cross-functional teams, including product, sales, and demand generation, to achieve our business objectives and enhance product adoption and growth. In this role, you will conduct a detailed product-market fit analysis and competitive mapping to define our competitive advantage and increase market share. You will also be responsible for developing core product metrics in partnership with the product team, ensuring that we have the right KPIs to measure our success. Your efforts will be crucial in driving pipeline acceleration through effective collaboration with demand generation, sales, operations, and customer success teams during product launches and ongoing product initiatives. You will lead the development of clear and compelling product messaging and positioning, emphasizing differentiation and innovation. This includes creating customer segmentation strategies based on market trends and competitive landscapes, as well as using customer insights to quantify product opportunities. Your leadership will extend to overseeing product launches, refining go-to-market assets, and presenting at various company and industry events. The Director of Product Marketing will also evaluate necessary investments for product marketing success and build KPIs to measure the impact of marketing efforts on the organization. Your role is essential in ensuring that our marketing strategies are integrated with corporate goals and that we effectively communicate the value of our products to our target audiences.