Director of Product Marketing

Prometheus Group - Raleigh, NC

Full-time - Senior

Raleigh, NC

Merchant Wholesalers, Durable Goods

About the position

The Director of Product Marketing at Prometheus Group is a key leadership role responsible for developing and executing go-to-market strategies, creating impactful sales enablement materials, and driving successful product launches. This position requires a masterful communicator who can craft compelling messaging and positioning while leading a team of product marketing managers. The role is pivotal in establishing the company's thought leadership and product market fit across various industry verticals and solution segments.

Responsibilities

• Recruit, develop, and inspire a team of experts in markets, products, customers, and competition.
• Own the Ideal Customer Profile (ICP) to enable a data-driven approach to marketing and sales efforts.
• Lead the development of go-to-market plans for new product launches and customer expansion.
• Curate third-party sources and conduct market research to identify customer needs and market trends.
• Develop compelling, differentiated product messaging that resonates with target audiences.
• Create impactful content including corporate and product website content, collateral, and marketing materials.
• Set, monitor, and achieve key performance indicators (KPIs) for the role's domain.
• Work closely with cross-functional teams to align on messaging, positioning, and goals.
• Provide Business Development and Sales teams with the tools, training, and materials needed to sell products effectively.
• Engage with Industry Analysts to position Prometheus Group within the industry.

Requirements

• 7+ years of increasing experience in Product Marketing and/or product roles.
• 4+ years leading product marketing function or product management in the software industry.
• Experience in the enterprise asset management segment is a plus.
• Proven experience leading marketing teams and launching new products and services.
• Strong collaboration and negotiation skills, with the ability to influence without ownership.
• Excellent written and verbal communication skills.
• Ability to work within a high-growth, fast-paced culture.
• Bachelor's degree in marketing, business, computer science, or a related discipline; MBA preferred.

Nice-to-haves

• Experience launching AI-driven innovation into the market.
• Experience working with direct, partner, and channel marketing and sales leaders.

Benefits

• Employee base HSA plan, dental, life, and short-term disability coverage 100% paid for by Prometheus Group.
• HSA & FSA plan options.
• Retirement Savings with Generous Company Match & Immediate Vesting.
• Gym membership to O2 Fitness.
• Casual dress attire.
• Half-Day Fridays.
• Generous Paid Time Off.
• Company Outings, Trips & Activities.