Director Of Product Marketing

$50,000 - $230,000/Yr

Stellar International Limited - San Francisco, CA

Full-time - Senior

San Francisco, CA

Real Estate

About the position

The Director of Product and Ecosystem Marketing at the Stellar Development Foundation (SDF) will lead the strategic direction and execution of product marketing initiatives aimed at driving adoption and growth of the Stellar network. This role is pivotal in enabling and supporting the marketing activities of companies that have built on Stellar by issuing marketing grants from the Stellar User Acquisition Fund. The ideal candidate will be a strategic leader capable of bridging the gap between product and marketing, effectively communicating the value propositions of Stellar to various stakeholders. In this position, you will develop and lead the product marketing strategy for the Stellar network and SDF's products and solutions, ensuring alignment with overall business objectives and market opportunities. You will play a vital role in SDF's overall marketing strategy and planning efforts, managing and growing a team of product marketers to ensure their engagement and strong cross-functional collaboration. Your responsibilities will include leading the design and execution of comprehensive go-to-market plans for new product launches and feature updates, conducting market analysis, and crafting compelling positioning and messaging that resonates with target audiences. Additionally, you will drive market research and competitive analysis to identify trends and opportunities that inform product development and marketing strategies. You will oversee the creation of high-quality marketing materials, including case studies, blog posts, website content, and presentations. You will also manage SDF's Marketing Grant program, working directly with ecosystem companies to assess their marketing capabilities and monitor ongoing performance to ensure meaningful transactions on the Stellar network. This role requires a genuine passion for blockchain technology and its potential to transform the financial system, as well as the ability to thrive in a fast-paced, dynamic environment.

Responsibilities

• Develop and lead the product marketing strategy for the Stellar network and SDF's products and solutions.
• Play a vital role in SDF's overall marketing strategy and planning efforts.
• Manage and grow a team of product marketers, ensuring their engagement and strong cross-functional collaboration.
• Lead the design and execution of comprehensive go-to-market plans for new product launches and feature updates, including market analysis, positioning and messaging.
• Drive market research and competitive analysis to identify trends, ecosystem needs, and opportunities to inform product development, marketing and communication strategies.
• Oversee creation of compelling and differentiated product positioning and messaging that resonates with target audiences, including developers, entrepreneurs and enterprise businesses.
• Manage the team's creation of high-quality marketing materials, including case studies, blog posts, website content, presentations, and collateral.
• Identify trends, opportunities for testing, and measure results. Report campaign findings and make recommendations for optimization.
• Own and oversee SDF's Marketing Grant program, including identifying companies in need of marketing support and monitoring ongoing marketing performance.
• Identify key projects in the Stellar ecosystem and create co-marketing plans/strategies to highlight their use cases.

Requirements

• 8+ years of experience in product marketing, including leading product marketing within an organization.
• Experience in the web3/blockchain, Fintech and/or B2B space.
• Proven track record of leading, mentoring and growing high-performing marketing teams to launch and scale technology products.
• Demonstrated success in working collaboratively with cross-functional teams to drive alignment and achieve business goals.
• Strong strategic thinking and the ability to develop and execute comprehensive marketing planning.
• Exceptional written and verbal communication skills with the ability to create compelling narratives and presentations.
• Experience with market research, competitive analysis, and customer insights to drive data-driven strategy.
• Ability to understand and effectively communicate complex technical concepts to both technical and non-technical audiences.
• Comprehensive understanding of user journeys and product sales/integration lifecycles.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
• Genuine passion for blockchain technology and its potential to transform the financial system.

Benefits

• Competitive health, dental & vision coverage with most plans covered at 100% for the employee + any dependants.
• Flexible time off + 15 company holidays including a company-wide holiday break.
• Up to 12 weeks of paid parental leave for both non-birthing and birthing parents, as well as up to 14 weeks of paid pregnancy leave for birthing parents.
• Gym reimbursement ($80 per month).
• Life & ADD (up to $50K).
• Short & Long term disability.
• 401K with 4% match.
• Health & Dependent Care FSA Accounts.
• Commuter benefits with $250/month employer contribution.
• Health Savings Account (HSA) with monthly employer contribution.
• Family building benefits through Kindbody.
• Wellbeing benefits (One Medical, Rightway, Headspace).
• L&D budget of $1,500/year.
• Daily lunch and snacks in office.
• Company retreats.