Director of Product Public Relations

$161,000 - $281,800/Yr

ServiceNow - Santa Clara, CA

Full-time - Senior

Santa Clara, CA

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Public Relations role at ServiceNow is a strategic position focused on driving coverage of the company's innovative workflows and product solutions, particularly the Now Platform and GenAI offerings. The successful candidate will manage a team of PR professionals and collaborate with various stakeholders to enhance the company's brand reputation and engagement with key audiences.

Responsibilities

• Develop and execute a comprehensive product PR strategy across ServiceNow workflows and the Now Platform.
• Collaborate across communications functions to design and implement cohesive announcement and launch plans.
• Manage, inspire, and grow a team of talented PR professionals.
• Build and maintain strong media relationships across tech, business, and vertical press.
• Craft and drive compelling narratives around product innovation and customer success.
• Partner closely with Product, Marketing, and Sales teams to align on go-to-market initiatives.
• Provide strategic PR guidance to senior executives on product-related communications.
• Track and analyze PR campaign performance and media coverage.

Requirements

• 12+ years in communications, PR, or media relations, with a focus on technology products, platforms, or AI.
• Proven experience leading and growing high-performing PR teams.
• Knowledge and experience in multiple communications disciplines.
• Extensive network of relationships with top-tier media outlets and journalists.
• Exceptional ability to craft and tell stories that communicate product innovation and business value.
• Comfortable working with senior executives and cross-functional teams.
• Deep understanding of current tech trends, particularly in AI and cloud computing.

Nice-to-haves

• Experience in SaaS preferred.
• Skilled at pitching stories and securing coverage in a competitive landscape.
• Strong writing and editing skills.
• Ability to influence without direct authority.
• Self-starter with a balance of strategic thinking and hands-on execution.

Benefits

• Base pay of $161,000 - $281,800, plus equity and variable compensation.
• Health plans, including flexible spending accounts.
• 401(k) Plan with company match.
• Employee Stock Purchase Plan (ESPP).
• Flexible time away plan and family leave programs.