Director of Programmatic Media - Remote US

Directive Consulting - Tampa, FL

Full-time - Senior

Remote - Tampa, FL

Professional, Scientific, and Technical Services

About the position

The Director of Programmatic Media at Directive Consulting is responsible for leading the Programmatic division, focusing on department growth, client performance, product innovation, and team development. This role is pivotal in enhancing Directive's reputation as a top performance marketing agency by implementing effective programmatic strategies and fostering a high-performance culture within the team.

Responsibilities

• Develop and implement a comprehensive programmatic strategy that aligns with broader business objectives and client goals.
• Develop Programmatic methodology that aligns with Directive's Customer Generation methodology.
• Identify and evaluate new opportunities for programmatic growth and innovation, staying ahead of industry trends.
• Oversee the execution, optimization, and reporting of programmatic campaigns to ensure maximum performance and ROI.
• Implement a data-driven approach to campaign analysis, leveraging advanced targeting, creative strategies, and optimization techniques.
• Lead, mentor, and develop a team of programmatic strategists, fostering a collaborative and high-performance culture.
• Provide ongoing training and development to enhance the team's expertise in programmatic buying and optimization.
• Serve as the programmatic expert in sales pitches and client meetings, articulating the value and strategy behind campaigns.
• Leverage various DSPs (e.g., The Trade Desk, Google Display & Video 360) to drive campaign success, focusing strongly on programmatic display, video, OTT/CTV, and audio.
• Collaborate with cross-functional teams (e.g., paid search, marketing ops, creative) to refine and enhance the programmatic product offering.
• Drive the innovation of new products, formats, and targeting strategies to enhance programmatic solutions for clients.
• Oversee department budget, including staffing and resource requirements like capacity planning and maintaining healthy margins.

Requirements

• 5+ years of experience in programmatic advertising, with a minimum of 3 years in a leadership role within a performance marketing agency.
• Proven track record in developing and managing high-performance programmatic campaigns across the B2B tech/SaaS space.
• Deep knowledge of the programmatic ecosystem, including DSPs, ad exchanges, data providers, and measurement platforms.
• Strong analytical skills, proficient in Excel/Sheets, Google Analytics, and other campaign analysis tools.
• Excellent leadership, communication, and interpersonal skills.
• Ability to thrive in a fast-paced, performance-driven environment.
• Experience communicating as an executive sponsor of key accounts; exceptional customer service and communication with the C-Suite during key moments such as Annual Business Reviews or Renewal conversations.

Nice-to-haves

• A dynamic performance-marketing mindset for B2B, a clear POV on what is needed to drive performance success and curiosity for what’s ahead in the Programmatic Space for B2B SaaS and Tech organizations.

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents.
• Mental health support through certified therapists and membership to Headspace.
• Physical therapy through Omada, fertility support through Carrott, and access to thousands of Aaptiv virtual workouts.
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure, which scales in total amount over time.
• Annual Anniversary Trip.