Director of Sales and Marketing - Virginia Beach Hilton Garden

Remington Hotels - Virginia Beach, VA

Full-time - Mid Level

Virginia Beach, VA

Professional, Scientific, and Technical Services

About the position

The Director of Sales administers, directs, manages, and controls the sales and marketing department to maximize sales revenue for the hotel and ensure an aggressive approach by all sales staff to meet budgeted goals and key hotel drivers. This role is crucial in developing and implementing effective sales strategies tailored to the property, which includes identifying targeted market segments, managing rates, establishing solicitation procedures, and overseeing advertising efforts. The Director of Sales will also be responsible for creating a realistic annual marketing plan, with monthly forecasts and reviews to adapt to changing market conditions. In addition to strategic planning, the Director will emphasize control procedures and yield management to ensure a proper balance of rate availability in response to market demand. An effective outside sales program will be established and executed under their guidance. The Director will also direct the internal servicing of groups, ensuring that all sales and marketing staff are trained and held accountable for achieving actionable results. Collaboration with the hotel management team and the General Manager is essential to align sales efforts with overall hotel objectives. The Director of Sales is expected to foster a culture of guest service, promoting courtesy, goodwill, and a positive attitude in every interaction. This role may also involve performing any reasonable requests as assigned or directed by the General Manager, ensuring flexibility and responsiveness to the hotel's needs.

Responsibilities

• Develop sales strategies for property, including targeted market segments, rate management, solicitation procedures and advertising.
• Develop a realistic annual marketing plan, forecast with monthly reviews to update and modify as required by market conditions.
• Emphasize control procedures and yield management to assure a proper balance of rate availability to market demand.
• Establish and execute an effective outside sales program.
• Direct internal servicing of groups.
• Act in concert with hotel management team and property General Manager.
• Train all sales and marketing staff, holding them accountable to actionable results.
• Work in a cooperative and friendly manner with fellow associates.
• Practice a culture of guest service in all you do; promote courtesy, good will and a positive attitude in each and every encounter.
• Perform any reasonable request as assigned or directed by General Manager.

Requirements

• Strong business communication and presentation skills, both verbal and written.
• 3 years proven hotel sales experience, demonstrating proven creative thinking and results driven leadership skills.
• High work ethic and self-initiative.
• Strong computer skills in Microsoft Suite.
• Some travel may be required.
• Regular attendance according to established guidelines.
• May be required to work varying schedules to reflect the business needs of the property.
• Must possess basic computational ability.
• Focus and maintain attention to tasks, and complete work assignments on time despite frequent interruptions.
• Ability to maintain excellent relationships with staff and maintain staff and guest confidentiality at all times.
• Ability to participate in, and at times lead departmental and/or hotel team meetings.