Director of Sales and Marketing

$85,000 - $100,000/Yr

Hilton - Nashville, TN

posted 3 months ago

Full-time - Senior
Nashville, TN
101-250 employees
Accommodation

About the position

At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to and proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do! We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer', we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright. We are looking for our next great team member to join us on our Sales team. The Director of Sales and Marketing will be responsible for reviewing data related to new customer acquisition, formulating strategies, and completing successful execution. This role requires proactive management of sales and marketing operating expenses relative to budget, forecast, and cash flow. The ideal candidate will have experience in developing holistic marketing plans to support all segments and channels, overseeing revenue and yield strategies, and maximizing profitability for the resort while ensuring outstanding guest service. The Director will support corporate and resort goals, contribute to the enhancement of customer value, and monitor the achievement of objectives for the sales team. Regular training programs will be conducted to ensure company standards of performance are met, and guidance will be provided to staff for improvement. The role also involves effective communication with various departments, including the General Manager, Directors, Sales Managers, and owners, to ensure alignment and success in achieving sales goals.

Responsibilities

  • Review data related to new customer acquisition, formulate strategies and complete successful execution
  • Proactively manage sales and marketing operating expenses relative to budget, forecast and cash flow
  • Develop holistic marketing plans to support all segments and channels
  • Oversee revenue and yield strategies including group and transient rooms, group food and beverage, meeting room rental, banquet/local catering, outlet, golf, and other revenue streams
  • Formulate and implement strategies that include market mix, pricing, status, direct sales, marketing, and acquisition status and results
  • Maximize profitability for the resort and ensure outstanding guest service, market performance and potential performance
  • Support corporate and resort goals and contribute to enhancement of customer value
  • Monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the annual marketing plan
  • Ensure training programs are conducted regularly and company standards of performance are met
  • Supervise the achievement of each Sales Manager closely, reference the action steps and goals outlined in the marketing plan, review, manage and update monthly
  • Set up weekly call quotas and booking quotas
  • Supervise the bookings and analyze their makeup, timeliness of the business and discuss with the salesperson

Requirements

  • Bachelor's Degree in Sales/Marketing or related field preferred
  • Six (6) years hotel sales experience, with at least two (2) years at the Director of Sales and Marketing level or above in a hotel setting
  • Downtown/market experience preferred
  • Dynamic leadership capabilities
  • Ability to read and speak English

Benefits

  • Excellent compensation package - $85k-$100k annually
  • Sales incentive plan eligibility
  • An exceptional benefit plan for eligible associates & your family members
  • 401K matching program for eligible associates
  • Discounts with our Crescent managed properties in North America for you & your family members
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