Director of Sales and Marketing

$175,000 - $185,000/Yr

Fairmont Hotels & Resorts - Santa Monica, CA

Full-time - Senior

Santa Monica, CA

About the position

As Director of Sales & Marketing at Fairmont Miramar Hotel & Bungalows, you will play a pivotal role in shaping and steering the hotel's sales and marketing strategies towards a new era of growth and innovation. This senior position requires a unique blend of visionary leadership, strategic marketing acumen, and sales expertise, all aimed at elevating the Fairmont brand and driving revenue. The ideal candidate will have a proven track record of developing successful strategies, inspiring teams, and building strong relationships with customers and partners. Your primary responsibility will be to oversee the commercial strategies for the hotel, ensuring that all business processes are designed to impact revenue streams effectively. This includes a focus on Rooms, Catering, Food & Beverage, and Marketing. You will lead the development and implementation of both short-term and long-term strategies across all sales, events, and marketing channels to achieve the hotel's revenue goals and enhance market share performance. In collaboration with on-property leaders and regional support, you will produce the hotel's Annual Multi-Year Commercial Strategy Plan. You will connect the performance needs of the hotel with solutions provided by the Fairmont brand enterprise across key segments. Additionally, you will work closely with Commercial Leadership to ensure that pricing strategies for pre-opening and group opportunities are optimized to maximize sales and catering potential. Your role will also involve guiding the Brand e-Commerce teams to establish effective B2B marketing, digital marketing, social media, public relations, and communications channels. You will be responsible for developing and executing the departmental expense budget and forecasts, as well as training and monitoring compliance with contractual, legal, and risk agreement practices related to group, transient, and events bookings. Furthermore, you will maintain a comprehensive understanding of competitor and market activity, execute the Fairmont Sales Incentive Program, and oversee the recruitment and retention of all sales and marketing personnel. Leading, engaging, and developing team members will be crucial, as will building strong relationships with community groups, influencers, and third-party travel partners. Your high level of engagement with customers from all sales segments will be essential to your success in this role.

Responsibilities

• Oversee commercial strategies for the hotel, managing the asset by connecting strategy and business processes.
• Lead the development and implementation of short-term and long-term strategies in all sales, events, and marketing channels.
• Produce the hotel's Annual Multi-Year Commercial Strategy Plan in partnership with on-property leaders and regional support.
• Connect performance needs for the hotel with solutions designed by the Fairmont brand enterprise.
• Work with Commercial Leadership to ensure pre-opening and Group Pricing & Rate Quotation Strategies are in place.
• Collaborate with Brand e-Commerce teams to establish hotel B2B marketing, digital marketing, social media, public relations, and communications channels.
• Review and validate revenue forecasts to improve accuracy and develop strategies for different demand periods.
• Develop and execute departmental expense budget and forecasts.
• Train and monitor group, transient, and events contractual, legal, and risk agreement practices.
• Develop and maintain detailed knowledge of all competitor and market activity.
• Execute the Fairmont Sales Incentive Program.
• Recruit and retain all sales and marketing roles.
• Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.
• Liaise with Fairmont Global Sales, regional support, and brand teams.
• Build strong relationships with CVB, community groups/influencers, and third-party travel partners.

Requirements

• Minimum of five (5) years of Hotel Sales, Catering, or Marketing Experience.
• Management Experience at the Director level.
• Four-year college degree preferred.
• Minimum of four (4) years of Leadership Experience in a Full-Service Hotel (4 star plus).
• Ability to travel on short notice and adapt to schedule changes.
• Highly professional presentations and communication skills (oral and written).
• Proficiency with standard Microsoft Office applications.
• Ability to perform critical analysis.

Nice-to-haves

• Additional/advanced degree coursework in business administration, marketing, and communications.
• Experience with business strategy, business planning, and business plan development.
• Experience in large matrix organizations.
• Knowledge of Opera Sales & Catering Software or comparable products.

Benefits

• Employee benefit card offering discounted rates in Accor worldwide for you and your family.
• Learning programs through our Academies designed to sharpen your skills.
• Ability to make a difference through our Corporate Social Responsibility activities.
• Career development opportunities with national and international promotion opportunities.