Unclassified - Denver, CO
posted 4 months ago
The Director of Sales and Marketing at the Renaissance Denver Hotel & Conference Center is a pivotal role responsible for developing and executing strategic sales and marketing plans that align with the hotel's budgetary goals. This position aims to maximize revenues through various channels, including direct sales, marketing initiatives, e-commerce, public relations, and community partnerships. The Director will work closely with the Director of Revenue Management to create and implement effective sales strategies, manage the mix of business, and optimize pricing strategies to enhance profitability. In this role, the Director will leverage both internal and external resources to formulate strategic plans that encompass all business segments. A deep understanding of sales and business processes is essential, as the Director will support corporate and hotel objectives while enhancing customer value. The position requires identifying customer business needs and crafting tailored offers that drive increased revenue share for the hotel. Monitoring the sales team's performance against established objectives is crucial, and the Director will take corrective actions as necessary to meet the annual marketing plan goals. The Director will maintain relationships with key accounts to boost customer satisfaction and revenue, utilizing professional sales techniques to negotiate favorable terms that meet both customer and hotel requirements. Additionally, the Director will prepare and maintain a comprehensive annual marketing plan with specific, measurable initiatives aimed at sustaining and growing each business segment. Leadership responsibilities include modeling effective selling techniques, developing team members, and committing to personal and industry development. The role also involves interviewing, selecting, training, and coaching associates to ensure adherence to brand standards and HHM core values. Local travel is required to promote the hotel and assess competition, all while adhering to sustainability practices outlined in HHM's EarthView program.