Director of Sales and Marketing

About the position

This individual will lead, motivate, and support the team while maintaining strong inter-departmental communications. In this role, you are expected to plan, direct, control and implement all strategies and activities to generate and maximize overall revenues, through marketing, sales, promotion, advertising and public relations that will impact positively on all operating departments of the hotel, thereby resulting in a profitable return on the ownership's investment. You will oversee, stimulate, guide and support both the Sales, Catering and Conference Services teams; maintain positive interdepartmental communications; contribute to the overall direction and operation of the hotel and to effectively control and minimize all marketing expenses while exceeding overall budgeted revenues and occupancy.

Responsibilities

• Ensure full maximization of rooms potential.
• Maintain emphasis on exceeding established group rate guidelines.
• Develop, maintain and implement strategies/action plans to generate revenues for the hotel.
• Stimulate productivity of all sales staff through guidance, development and support.
• Develop, maintain and implement creative packages to fill identified need periods in all markets.
• Active solicitation of key accounts to generate direct sales.
• Maintain Sales Team's focus on a Proactive Solicitation environment.
• Assist in the achievement of overall Food and Beverage revenue.
• Design and seize all advertising and public relations opportunities.
• Develop, maintain and implement the budgeting and forecasting process.
• Effectively control all marketing expenses to insure optimum operating profit.
• Ensure that all administration procedures are in place and functioning effectively.
• Ensure that all required reports are completed on a timely basis.
• Promote high visibility of hotel through active involvement in industry associations and trade shows.
• Provide proper collateral and information vehicles to keep customers informed and updated on the hotel.
• Ensure a challenging and exciting environment to encourage full career development and personal growth.
• Support and promote all Corporate programs to increase customer awareness of Omni Hotels and ensure that the customer receives the appropriate benefits of each program.
• Through the Convention Services Department, maintain product and assure the protection and cleanliness of the owner's physical assets.

Requirements

• Bachelors degree or equivalent experience
• A minimum of 5-7 years in a Hotel Sales Leadership role.
• Forecast/Budgeting experience
• Ability to interview, supervise and train subordinates.
• Ability to plan, direct, supervise, monitor and review all sales functions
• Ability to work independently and exercise judgment to resolve personnel and production issues that arise during daily operations.
• Ability to review and analyze written reports.
• Ability to prepare sales, financial, activity, and forecast reports.
• Ability to access, input and retrieve information using the appropriate computer systems.
• Ability to communicate successfully and maintain good interpersonal relations with co-workers, sales prospects, guests, vendors, and others via telephone, in writing and in person.