Director of Sales and Marketing

$164,000 - $202,675/Yr

Marriott International - Orlando, FL

Full-time - Manager

Orlando, FL

Accommodation

About the position

The Director of Sales and Marketing functions as the leader of the property's sales department, specifically for properties with bookings exceeding 300 peak rooms and significant local catering revenue. This role is pivotal in managing both reactive and proactive sales efforts, providing day-to-day leadership to sales associates, and ensuring the achievement of property sales objectives. The Director is responsible for implementing the brand's service strategy and applicable brand initiatives throughout the sales process, with a strong focus on building long-term, value-based customer relationships that facilitate the achievement of the hotel's sales objectives. In this position, the Director evaluates the property's participation in various sales channels, such as Area Sales and Group Sales, and develops strong working relationships to proactively position and market the property. The role also involves managing the marketing budget to create property-specific campaigns, promotions, and collateral aimed at driving revenue and meeting property objectives. The Director collaborates with regional marketing communications to ensure effective pull-through of regional and national promotions, while also developing and implementing strategies that deliver products and services to meet or exceed the needs and expectations of the brand's target customer profile. The Director of Sales and Marketing is expected to manage the development of strategic account plans for demand generators in the market, determine and develop marketing communication activities, and provide customer intelligence to evaluate market and economic trends. This role requires participation in sales strategy meetings, innovative marketing idea generation, and the evaluation of competitive sales strategies to enhance occupancy and RevPAR. The Director serves as the primary sales contact for the General Manager and other property leadership, ensuring effective communication and collaboration across departments to achieve sales goals and enhance customer satisfaction.

Responsibilities

• Manage the development of a strategic account plan for demand generators in the market.
• Oversee the property's reactive and proactive sales efforts.
• Determine and develop marketing communication activities in conjunction with Regional Marketing Communications.
• Provide customer intelligence in evaluating market and economic trends to adjust sales strategies accordingly.
• Review the Strategic Alignment Review (STAR) report and competitive shopping reports to maintain market awareness.
• Research competitor sales strategies to identify growth opportunities for occupancy and RevPAR.
• Attend sales strategy meetings to provide input on overall sales strategy.
• Suggest innovative marketing ideas and develop deployment strategies to grow market share.
• Evaluate and support participation with Area Sales and Group Sales within the Sales Office.
• Serve as the sales contact for the General Manager and property leadership team.
• Act as the customer advocate and sales authority on processes and contracts.
• Participate in sales calls to acquire new business and close on existing business.
• Identify public relations opportunities to enhance the marketing communication strategy.
• Support the General Manager in coordinating crisis communications.
• Execute and support Marriott's Customer Service Standards and Brand Standards.
• Implement a seamless turnover from sales to operations while delivering high service levels.
• Monitor the resolution of guest issues arising from the sales process.
• Maintain successful performance by increasing revenues and controlling expenses.

Requirements

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major with 4 years of experience in sales and marketing, or
• 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major with 2 years of experience in sales and marketing.
• Demonstrated skills in supervising a team.
• Lodging sales experience is preferred.
• Hotel industry work experience demonstrating progressive career growth and exceptional performance.

Nice-to-haves

• 4 year college degree.
• Demonstrated skills in supervising a team.
• Lodging sales experience.
• Hotel industry work experience, demonstrating progressive career growth.

Benefits

• Comprehensive health care benefits
• 401(k) plan with up to 5% company match
• Employee stock purchase plan at 15% discount
• Accrued paid time off (including sick leave where applicable)
• Life insurance
• Group disability insurance
• Travel discounts
• Adoption assistance
• Paid parental leave
• Health savings account (except for positions based out of or performed in Hawaii)
• Flexible spending accounts
• Tuition assistance
• Pre-tax commuter benefits
• Other life and work wellness benefits
• Potential for stock awards and deferred compensation plans