Director of Sales & Business Development - Senior Living

Unclassified - Murrells Inlet, SC

Full-time - Senior

Murrells Inlet, SC

About the position

The Director of Sales & Business Development at Legacy Village of Murrells Inlet is a pivotal role responsible for driving sales and marketing efforts within the senior living community. This position requires a comprehensive understanding of the residence, its benefits, and the services provided to effectively communicate these to prospective customers. The Director will maintain up-to-date records of all communications with potential clients, tracking each prospect from initial contact through to their final decision. Building positive and trusting relationships with prospects is essential, which involves actively listening to their needs, asking insightful questions to gather more information, and presenting how the residence can meet those needs. The Director will also introduce prospects and their families to current residents and staff, providing opportunities for them to experience the community firsthand. Regular follow-ups based on the prospects' needs and timelines are crucial to guide them toward making informed decisions. In addition to direct sales responsibilities, the Director will be tasked with maintaining or exceeding budgeted census, deposits, and move-ins. This includes providing regular reports to the executive director regarding sales achievements, the status of interested prospects, and the implementation of the marketing plan. The role also involves developing and implementing an effective marketing strategy, which may include visiting referral sources, hosting events for qualified prospects, placing advertisements, and mailing promotional materials. Building strong relationships within the surrounding community, particularly with referral sources, is vital for success in this position. The Director will educate employees about their roles in marketing and sales, join community groups, and attend meetings to foster goodwill and educate others about the residence. The move-in process is another critical aspect of this role. The Director will ensure that all move-in paperwork is completed and returned in a timely manner, work with the wellness nurse and resident services director to schedule assessments, and inform all employees about the upcoming move-in. Providing ongoing communication, sensitivity, and reassurance to residents and their families during the transition process is essential to ensure a smooth and welcoming experience.

Responsibilities

• Maintain up-to-date records of all communication with prospective customers using the appropriate system.
• Track each prospective customer from initial contact to the final decision.
• Possess and maintain a strong knowledge of the residence, its benefits, the services provided, the customers, and employees.
• Build positive and trusting relationships with prospects through active listening and inquiry.
• Present the benefits of the residence to prospects and how their needs can be met.
• Introduce prospects and their families to other employees, residents, and families.
• Follow up with prospects regularly based on their needs and time frame.
• Guide prospects to make decisions that best meet their needs.
• Maintain or exceed budgeted census, deposits, and move-ins.
• Provide regular reports to the executive director regarding sales achievements and the status of interested prospects.
• Develop and implement an effective marketing plan.
• Visit referral sources and host events at the residence for qualified prospects and referral sources.
• Place advertisements in newspapers and mail promotional information to prospects.
• Seek and build positive relationships with the surrounding community, particularly referral sources.
• Educate employees about their role in marketing and presenting the residence.
• Join community groups and attend meetings to build goodwill and educate members about the residence.
• Attend seminars, read books and publications, and participate in company training for marketing and sales.
• Provide families with all move-in paperwork and ensure completion within the specified time frame prior to move-in.
• Work with the wellness nurse and resident services director to schedule assessments with residents.
• Inform all employees of the pending move-in date and necessary information about the resident.
• Assist residents and their families with the transition process through ongoing communication, sensitivity, and reassurance.

Requirements

• Proven experience in sales and marketing, preferably in the senior living or healthcare industry.
• Strong interpersonal and communication skills to build relationships with prospects and their families.
• Ability to develop and implement effective marketing strategies.
• Knowledge of the senior living industry and the specific services offered by the residence.
• Strong organizational skills to manage multiple prospects and maintain accurate records.
• Ability to work collaboratively with staff and community members.

Nice-to-haves

• Experience in community outreach and networking within the senior living sector.
• Familiarity with CRM systems for tracking sales and communications.
• Previous experience in a leadership role within a sales team.

Benefits

• Health insurance coverage
• Paid time off
• Retirement savings plan
• Professional development opportunities